Info and stats on different advertising mediums?

[PremierPDS]

Hi everyone

I'm looking for information and statistics on different forms of advertising and marketing techniques and take up rates on things such as flyer drops, telemarketing, cold calling in person etc. I realise this isn't very specific but it's worth a try. As an example, I'm told that the take up rate for flyer drops is one percent- where does this information come from and where can I find the reference to the research which gave those figures? I'm sure it depends on what you're selling as well as offers etc but can anyone help with this?

Many thanks

Nickie x

[Calibre Designs]

Nickie,

You should speak to Danielle aka Dotwack. She can do a concise key word search tailored to your business field. She had an offer on but I am not sure if it is still valid.

[PremierPDS]

Aw thanks chicken, you're a proper darlin. I'll sniff her out lol and find out some more! Mwah. x

[Fuzzy]

Nickie,

You should speak to Danielle aka Dotwack. She can do a concise key word search tailored to your business field. She had an offer on but I am not sure if it is still valid.

Fuzzy 2nd's that Danielle is fab!

[admagic]

Hi everyone

I'm looking for information and statistics on different forms of advertising and marketing techniques and take up rates on things such as flyer drops, telemarketing, cold calling in person etc. I realise this isn't very specific but it's worth a try. As an example, I'm told that the take up rate for flyer drops is one percent- where does this information come from and where can I find the reference to the research which gave those figures? I'm sure it depends on what you're selling as well as offers etc but can anyone help with this?

Many thanks

Nickie x

Theres no such thing as standard rates.

All forms of advertising depend radically on

(A) Targetting.

If only 1% of your audience are golfers, then a flyer for golfers clearly can never do better than a tiny fraction of 1% - and that is mistake #1 of all advertising. Too many people just use demographics, when it is possible to target far more accurately

The ideal audience for your offer, are people who have already shown an interest in your market by buying similar products in recent times. So search out a good list.

And the media to target often depends on EXACTLY what market you are in

(B) Dreadful copy

Most copy on most adverts , websites, flyers and everywhere else is awful!

Typical ad says:

This is what we are called.
This where we are.
This is what we do.
Established 25 years, quality , service, bullsh*t, Bullsh*t Bullsh*t !! etc
Please call us big fat phone number.
All written in nasty formal english

Successful ads say

Grab attention with a Big promise
Why you...establishing the need
Why this ...proving the irresistible offer
Why us ....giving the USP
Why its a no brainer ...proving the value
Why you can believe us...proving credibility
Why you HAVE TO DO IT NOW!!!!
All as a pleasant 1on 1 conversation in chatty english

The second can out performs the first by often 30 to 1

Yet Almost everyone uses the first and fails

(C)The offer

The irresistible offer - loaded up with gifts and bonuses and targetted well is everything!

As is the reason why you must do it now.

Clearly there are limits to what you can do!

(D) Attention grabbing

More than anything you have to find a way to cut through the clutter of advertising.

So the personal hand written envelope WILL get opened over 80% of the time Where the 80% of "business card" flyers go straight in the bin

So attaching something to the flyer, to make a story can make a massive difference to.

SO

The target (which determines the media) , attention, the offer and the copy make such a huge difference that the "success rates" are meaning less.

[Alvin]

Hi Nickie we have tried various forms of advertising ,flyers,letters,mags,newspapers.e.t.c.

Now we are not experts at producing great copy like Admagic.But have found that search engines are the only method that works for us,to the point where all other forms of advertising have been dropped.

The reason why it works so well is that people are looking for your products in the first place ,unlike most other forms where it is thrust under someones nose whether they want it or not.

Now I am certainly not saying the off line advertising does not work ,but without expert copy and expert targeting.My experience is its a waste of money.

There is the added benefit that online advertising is very easily monitored,down to knowing where your visitor lives thanks to the CIA.

Alvin

[PremierPDS]

Theres no such thing as standard rates.

All forms of advertising depend radically on

(A) Targetting.

If only 1% of your audience are golfers, then a flyer for golfers clearly can never do better than a tiny fraction of 1% - and that is mistake #1 of all advertising. Too many people just use demographics, when it is possible to target far more accurately

The ideal audience for your offer, are people who have already shown an interest in your market by buying similar products in recent times. So search out a good list.

And the media to target often depends on EXACTLY what market you are in

(B) Dreadful copy

Most copy on most adverts , websites, flyers and everywhere else is awful!

Typical ad says:

This is what we are called.
This where we are.
This is what we do.
Established 25 years, quality , service, bullsh*t, Bullsh*t Bullsh*t !! etc
Please call us big fat phone number.
All written in nasty formal english

Successful ads say

Grab attention with a Big promise
Why you...establishing the need
Why this ...proving the irresistible offer
Why us ....giving the USP
Why its a no brainer ...proving the value
Why you can believe us...proving credibility
Why you HAVE TO DO IT NOW!!!!
All as a pleasant 1on 1 conversation in chatty english

The second can out performs the first by often 30 to 1

Yet Almost everyone uses the first and fails

(C)The offer

The irresistible offer - loaded up with gifts and bonuses and targetted well is everything!

As is the reason why you must do it now.

Clearly there are limits to what you can do!

(D) Attention grabbing

More than anything you have to find a way to cut through the clutter of advertising.

So the personal hand written envelope WILL get opened over 80% of the time Where the 80% of "business card" flyers go straight in the bin

So attaching something to the flyer, to make a story can make a massive difference to.

SO

The target (which determines the media) , attention, the offer and the copy make such a huge difference that the "success rates" are meaning less.

Hi Ad, thanks for the post, very helpful. It's common sense really I guess, especially the bit about the golfers and throwing advertising in peoples faces whether they want it or not. I've often thought this myself. I'm going to follow that advice to the letter and get my Yellow Pages out later on and write a nice juicy letter around your advice and hand write the envelopes...I'll let you know how it goes.

P.S. I have someone sitting here with me and read your post out to her...she reckons hand written envelopes will look unprofessional. I can see both points here...convince me why B2B marketing with handwritten envelopes would work better than printed ones?

[PremierPDS]

If I write something over the next couple of days, will you be kind enough to look over it for me and give it a good critique- I'd be ever so grateful and I swear I won't try to hit you with my handbag should you tell me it's sh*te lol, I'd just love someone to tell me where I'm going wrong if indeed I am (which is definitely the most likely scenario). Do you have any examples of something you consider to be good you could send me links to or email?