[admagic]

I did a 2 minute draft sketch of a mail letter for someone on "another forum" and it has reminded me of a very important thing to say.

Address your customers objections - even if you have little to say about them

Take tradesmen....these are real annoyances.

Leaving a mess.
Turning up late
Finishing the project late.
Walking through the house with boots on.
Extra bills, not mentioned till the end.

In the ideal word give voluntary penalty guarantees about things like this eg "if we are ever more than one hour late, you get £50 of the bill" - but even if you cant guarantee it - put them in as bullets in your letter or ad helps...

eg Not all electricians are the same! Here are five reasons for choosing us:

"We promise will turn up on time"
"and we guarantee we wont leave a mess".
etc
etc

Phrases like that certainly help to make you sound human, and as
part of a list of the "reasons why you" really help with conversion because they prove you have thought about it.

TO PROVE A POINT

One famous high converting plumbing ad in australia carried the phrase
" we promise to smell good!- not turn up smelling like sewer rats"


SO SOMETHING TO THINK ABOUT

What objections/negative associations do people have about what you do? And can you address them in your ad or website

[sally]

Thank you, that is certainly one for me to think about in my industry.

[Sam (Mr. Mu)]

Good points, admagic. We're in the business of 'online reputation management' - and those negative associations - or worse, actual experiences - turn seriously bad if you don't make time / space to listen to them.

[Alvin]

another great post by the Magician.

Alvin