How To Word Your Website.

[PainFreeMarketing]

Hi websiteking

Great tips, meanwhile

Understanding how people read when using the Internet is a massive part of 'how to write website content'.

People don't read Internet content the same way that they read a book. Far from it.

A few short rules :

* Keep paragraphs very short

* Use bullet points

* Use bold

* Keep it 'simple'

One of the best sets of articles anyone can read on this topic is here

http://www.useit.com/alertbox/9710a.html

This is my Bible

From the linked source:


"

• highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
• meaningful sub-headings (not "clever" ones)
• bulleted lists
• one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
• the inverted pyramid style, starting with the conclusion
• half the word count (or less) than conventional writing "

[LOS Design UK]

Hi websiteking

Great tips, meanwhile

Understanding how people read when using the Internet is a massive part of 'how to write website content'.

People don't read Internet content the same way that they read a book. Far from it.

Indeed...they do not read, they scan.

* Use bold

Yup, but sparingly. Lead the visitor down the page do not bombard them with BOLD TEXT

half the word count (or less) than conventional writing "

Depends on the subject matter. You cannot broad brush all content for sites but you can observe good practise.