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What is viral marketing?

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  #1 (permalink)  
Old 06-03-2008, 08:32
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Default What is viral marketing?

What does Viral Marketing mean?
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Old 06-03-2008, 08:41
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The actual definition is 'any advertising that propagates itself' i.e. its a form of word of mouth.

Usually viral marketing comes in the from of computer games which are emailed to a mailing list and then people forward to their friends, who then forward it on and so on. There are other forms too but that was the easiest to give an example of.

It basically means people talk about your company - with a clever mechanism it's very effective - problem is that it's quite hard to control because you have to rely on other people a lot.

Hope that helps
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Old 06-03-2008, 08:49
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Helps Fuzzy - Thanks!!!
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Old 06-03-2008, 08:52
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Yes very well put, clear enough for me to understand! Thank you
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Old 06-03-2008, 08:53
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G4B - Julian's company specialises in viral marketing. He makes games. He is actually making one for us so I will let everyone know how it turns out.

Getting your business on Youtube, Facebook, Myspace etc is classed as video marketing. Get people talking about your product or services. Its doesn't cost a lot to make a video for example and place it on Youtube. Quote your website on there. Gain lots of viewers and that will inevitably drive traffic to your site. I guess that you will have lots of potential viewers in the US. Laura - do you have US clients?

Kay
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Old 06-03-2008, 08:54
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Quote:
Originally Posted by Calibre Designs View Post
G4B - Julian's company specialises in viral marketing. He makes games. He is actually making one for us so I will let everyone know how it turns out.

Getting your business on Youtube, Facebook, Myspace etc is classed as video marketing. Get people talking about your product or services. Its doesn't cost a lot to make a video for example and place it on Youtube. Quote your website on there. Gain lots of viewers and that will inevitably drive traffic to your site. I guess that you will have lots of potential viewers in the US. Laura - do you have US clients?

Kay
That's what we are gonna do Kay, get the cartoon movies on Youtube
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Old 06-03-2008, 08:57
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Just done a quick search on Youtube for "cloth nappies" and this came up CLOTH NAPPIES

One video clip had just under 30,000 views on it. Imagine how many orders you could gain from that Laura. You'll need to look into warehousing

Remember what I said about world domination with FYP.
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Last edited by Calibre Designs; 06-03-2008 at 08:59.
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Old 06-03-2008, 08:58
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Quote:
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That's what we are gonna do Kay, get the cartoon movies on Youtube
Great stuff Fuzzy - Let us all know when its on there and we will all give lots of support by clicking on it all day long. It'll be like Fuzz Overload.
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Old 06-03-2008, 08:59
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Thanks Kay, I think I will actually speak to G4B at some point about a game

Won't be having US customers no
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Old 06-03-2008, 09:15
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Great stuff Fuzzy - Let us all know when its on there and we will all give lots of support by clicking on it all day long. It'll be like Fuzz Overload.
not HJ your thread Laura will say it quietly - Thanks Kay x
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