well Rob, You would have to be more explanative than that to get a concise and worthy reply. Its a huge word, so try breaking it down. Whats your budget for starters, what time resource do you have, whats your own capability and what would you pay for.
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what I would recommend is reading up a few other threads here on SEO etc and in the markting forums; you will read about the various ways you can push your site for free, or cheap, plus there's stuff on PPC whcih you can DIY. Read posts from Mike Seddon from KK Smarts. Also, I recommend you look up member Admagic and read his posts too.
Its impossible for us to give you a figure for a marketing budget though. You could do a lot with £5k, even more with £20 and fantastic with £30k. You must have a max spend in your mind?
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15 Page Brochure Website - Pay just £299 deposit then £50 per month for 10 months. Includes 12 months hosting, maintenance and updates. Offer ends 30th November 2008. Subject to terms. Prices exclude VAT. Indizine Website Design UK - Freephone 0800 75 666 06
As a start, your website doesn't appear to have any keywords in it. The search engines use these to see if your site is relevant for what people are searching for. I'd suggest you do some keyword research to see what words in your industry are being searched for. The FREE option is to do the research yourself. This is quite time consuming but is very worth while. Alternatively if you have funding available, you can outsource keyword research. I offer this service for £45.
Have you submitted your website to the search engines? This is a must and often overlooked by newbie websites. This is free and you need to submit to Google, Yahoo & MSN.