[PI Guy]

What else does it need?

As you may appreciate, we offer a bespoke process service. On receipt of your client’s documents, we will deliver them into the hands of the intended recipients. But we’re not just a courier service – we’re private investigators, and we’ve got the know-how to track down people who are no longer at their registered address. We’ll make sure the documents are delivered to their intended recipient, and then we’ll return the proof of service to your office.

We are experienced in all types of legal process services, including:

• Injunctions and supporting papers
• Matrimonial process
• Statutory demands
• Bankruptcy petitions
• Writs of summons
• Originating summonses
• Witness subpoenas and summonses

But that is not all that we do, Salgado Investigations also provide investigative services in corporate investigations, insurance enquiries and all types of surveillance.

Please contact us with any queries, and we hope to be working with you again soon.

[Sam (Mr. Mu)]

Hi Jorge ;-)

Is this to a prospect or an existing client? Without knowing, it's hard to comment.

On a general note, is the fact that you're a P.I. and have the know-how to track down people your USP or would you say it's something else (particularly if there are other P.I.s who offer process serving..)

[PI Guy]

This is to new solicitor clients. Not all process servers are PI's. Another USB is my network around the country.

[admagic]

Originally Posted by PI Guy

What else does it need?

Rules of good copy apply!! - make it less boring.

First you have to get them to read it!

To do that you need a headline....

And then write it as though you were talking to them!
...address all the hot buttons, worries and objections...
And make a great offer and guarantee!

eg , just a quick sketch

How to serve process ANYWHERE fast:
Even to people who dont want to be found....

Dear legal eagle

Wouldnt life be so easy, if all you had to do , was turn up at the door, serve the paperwork and go!

As you know life isnt always like that....some people are not where they should be, and others just dont want to be found.

Which is why it is better to hire a server who can also track them down!

Thats where we come in..

Place your business with us and we promise...

(a) If anyone can find them we can. That means if we fail to find them,
and you find someone else that can, we will happily refund our fee!

(b) Our team of proven private investigators - can also find out ALL about them, and we are so discrete - they will never know we were looking! - so it's a one stop shop for investigation and serving - anywhere in the UK

(c) We will keep you informed on a weekly basis, and give you a report of all we have done. You wont have to chase us at all.

(d) We can be contacted at half an hours notice, and urgent jobs we will start right away!!

(e) There will never be any surprises on the bill! - we will tell you before we incur extra costs
(etc
etc address all the annoyances and objections
it is interesting that even stating obvious things like turning up on time, and being available
do help conversion because they do address real objections people have)

This really works!
See what our clients have to say about us....

(testimonials)

You are welcome to call any of them if you wish.

It turns out that we have an empty week in the diary during the month of june - we finished a big job ahead of time!

(always explain why you are making an offer)
...so if you place an order with us for serving or investigations in the next two weeks, we can give you the first 2 hours for free!!

(then a close)
So If you dont mind I would like to call you in the next two days..

(suggest you ALSO give them a cracking good reason to sign up on your website too to make best advantage of the mailing
eg some really useful guide )

[PI Guy]

That's very good. Should it stay on one page or run to 2?

[PI Guy]

Ok This is what I have now but it runs to 2 pages.

How to serve process ANYWHERE fast:
Even to people who don’t want to be found....

Dear Legal Eagle

Wouldn’t life be easy, if all you had to do was turn up at the door, serve the paperwork and go!

As you know life isn’t always like that....some people are not where they should be, and others just don’t want to be found.

This is why it is better to hire a Process Server who can also track them down!

That’s where we come in.

Place your business with us and we promise...

(a) If anyone can find them we can. That means if we fail to find them,and you find someone else that can, we will happily refund our fee!

(b) Our team of proven investigators and enquiry agents can also find out ALL about them, we are very discrete they will never know we were looking! – We truly are a ‘one stop shop’ for all your enquiry and process server needs - anywhere in the UK. We can even instruct process on your behalf overseas.

(c) We will keep you informed on a regular basis, and give you a written report of our progress. You won’t need to chase us at all.

(d) We can be contacted 24 hours a day, and with urgent jobs we will start straight away!!

(e) There will never be any surprises on the final invoice as we will tell you before we incur any additional costs.

See what our clients have to say about us....

(14/05/2008) Thank you for your prompt service of the documents. We will definately be using your services in future and will spread the word to our colleagues here in Jamaica. Thank you again. - Sharlene Blake (Archer, Cummings & Company, Jamaica, W.I.) (03/06/2007) Just to let you know I got that court order for my son’s school, if it wasn't for you mate I wouldn't know where my son was. I would recommend you to any one who wants to find somebody, many thanks. - Tony
“I was very impressed with the service that we received from you. I have asked our Knowledge team to store your details so that anyone needing process serving in future can contact you.” - James Popperwell, Addleshaw Goddard Solicitors, London
You are welcome to call any of them if you wish.

We are pleased to offer discounted services to all our clients who utilise our services on a regular basis. Discounted packages are offered to all clients using our services more than 5 times in every calendar month, with discounts of up to 20% off our standard prices for each instruction! So quite simply, the more you and your colleagues use us, the cheaper we are!
If you don’t mind I would like to call you personally over the next few days to discuss your Process Serving needs.

[Sam (Mr. Mu)]

How to serve process ANYWHERE fast:
Even to people who don’t want to be found....

Dear Legal Eagle

Wouldn’t life be easy, if all you had to do was turn up at the door, serve the paperwork and go!

As you know life isn’t always like that....some people are not where they should be, and others just don’t want to be found.

This is why it is better to hire a Process Server who can also track them down!

That’s where Salgado Investigations come in. We promise that if anyone can find them we will.

[As accredited Private Investigators) we truly are a ‘one stop shop’ for all your enquiry and process server needs - anywhere in the UK or overseas.

We can be contacted 24 hours a day and we'll keep you informed on a regular basis with written reports of our progress. The only thing you won't find is any hidden surprises on your final invoice as we will tell you before we incur any additional costs.

See what our clients have to say about us....

(14/05/2008) Thank you for your prompt service of the documents. We will definately be using your services in future and will spread the word to our colleagues here in Jamaica. Thank you again. - Sharlene Blake (Archer, Cummings & Company, Jamaica, W.I.) (03/06/2007) Just to let you know I got that court order for my son’s school, if it wasn't for you mate I wouldn't know where my son was. I would recommend you to any one who wants to find somebody, many thanks. - Tony
“I was very impressed with the service that we received from you. I have asked our Knowledge team to store your details so that anyone needing process serving in future can contact you.” - James Popperwell, Addleshaw Goddard Solicitors, London

We are pleased to offer discounted services to all our clients who utilise our services regularly - put simply; the more you and your colleagues use us, the less you pay.

I look forward to speaking with you personally over the next few days to discuss your Process Serving needs.

[admagic]

Originally Posted by PI Guy

Ok This is what I have now but it runs to 2 pages.

Copy can never be too long, just too boring!! so let it run to two pages#
break an interesting sentence across the join... and ask them to turn over
to make people read on!


Now weve got this special deal,,,for anyone that signs on this week..
Please turn over->

And heres the secret of how we do that..................Please turn over>

whatever

The stuff about international process needs attention
Make it a separate point......the test is , does it read out loud smoothly?.....and I think that para just got too complex.


finally....

You must make a specific offer in the letter, and a reason why it has to be now!

For example you could say......

"Got a cold case file to turn into money... if you could only track
someone down?

- well just for the next two weeks, weve got a couple
of spare slots in the calendar so give us some background information, and we will spend an hour to write you a plan of how to find whoever
has gone! - completely free of charge!

and of course, the report you send sells your services to do it....

- or an offer for "june special...the second process we serve is FREE!"
(effectively a BOGOFF(

Whatever. Make an offer for something!!! -
and make it time limited the life time value of a solicitor
client must be vast compared to a couple of hours.

Like any missile, a sales letter needs a warhead!!

[PI Guy]

How many letters should I send before being able to judge the effectiveness of them?

[admagic]

Tough call.

Dont know enough about your business.
And it also depends a lot on the OFFER -
since the conversion will be down to that.

Also something else I havent talked about, attaching an attention grabbing object to the letter eg a picture of someone with a name below and print title MISSING and then a hand scrawled cross with the words Now Found!! in simulated felt pen..

Better still whatever your industry uses to send a FAILED service notice back to the client...attach a copy ...with a scrawled cross to say "Now Found and Served!, by salgado"

Attention grabbers make a big differenc.

Suggest several things.

(a) Send out two different versions and test - a different headline, with or without grabber. Two different offers - see which offer the punters like

Always test something.

(b) Send out 50 of each and give it spin. Work on the conversion before you up volume -