[Diverse]

Not sure if this is correct forum..but I am sure someone will find it and help!

I have to write a great deal of content for my new website, can anyone point me in the direction of a good guide for idiots?!

I am basically looking for a set of rules to follow whilst writing my 'encyclopedia' on Hampers & Gifts - how exciting!

[Fuzzy]

My advice is to pay for someone like Vicky to do it. She has done A1 stuff and is doing mine

[Diverse]

Who is Vicky Fuzzy? (Am I about to be shot for asking that)!?

[Fuzzy]

Silly Fuzzy here we go: http://www.a1businessforums.co.uk/fo...tral-copy.html

she is ace

[Indizine]

If you DIY, you will need to consider SEO; your keywords and keyword density, as well as what the actually copy is trying to achieve - promote, sell, educate, inform, etc - at which point, copy layout and chosen wording is also important to achieve its objective.

[admagic]

Originally Posted by Indizine

If you DIY, you will need to consider SEO; your keywords and keyword density, as well as what the actually copy is trying to achieve - promote, sell, educate, inform, etc - at which point, copy layout and chosen wording is also important to achieve its objective.

Agree with Indi

The first answer is DONT

Dont think about copy just yet

- First do keyword research - find the expressions your customers search
and choose your page titles (and content) from the expressions your
customers want
if they are searching "christmas hamper" that needs to be the name of your page!
choose pages as a balance between traffic and competition

- Next find a USP! - check out your competition, and try to find something that sets you apart what in your offer, is different or better

- Then decide on your traffic source - maybe that is pay per click, maybe offline advertising maybe long term SEO - what...design the pages to reflect, what the traffic expects to find

- Often itis worthwile tos et up a blog as a buffer between your commercial site and information pages that are acceptable to social media
so you can promote socially

- COnsider what you can give away for free as information to get people to sign up! Make that appealing and a focus. In the end your list, not the traffic may determine your income

- Once you know what your pages are, the USP - the offer, and what the visitor wants, how to entice them to sign up thats the time to start writing copy

DOnt do what most newcomers do - which is to make a site that lists the products, with page titles that are catchy but never searched then wonder how to SEO or get traffic which often means total redesign!!

[sally]

Originally Posted by admagic

DOnt do what most newcomers do - which is to make a site that lists the products, with page titles that are catchy but never searched then wonder how to SEO or get traffic which often means total redesign!!

Agree completely, have had to learn that the hard way and it's no fun at all

[Diverse]

Great post Admagic, thank you! I have researched my keywords and am basing my content on those - but it is hard work writing 500 words on each category - of which we have 9 so far!

Great additional tips to follow, much appreciated...

[Diverse]

Thanks to you also Indie...thats a great picture on your website - where is it? Looks like Auckland...or Sidney?

[Indizine]

Its Sydney Harbour. I have several - all great pics closer up. Taken by a family member on holiday!