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different kinds of marketing?

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Old 12-06-2008, 13:58
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Default different kinds of marketing?

i am fed up of doing the same format of marketing every month.
direct mail (showreel dvd, flyer & letter), networking and SEO & Adwords on the internet.

i run a video production and photography company and i was just wondering if anyone has any ideas for something different that wont cost the world but pays off and might even be interesting (please dont say use film and photography!)

i'd love to hear any ideas of being really creative, i dont mind giving a lot of my time to marketing but not a lot of money (same as us all i suppose!)
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Old 12-06-2008, 17:27
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Obvious omissions from your list are

Joint ventures ( free)
Social/web2 marketing (free)
Video web marketing (free)
Article traffic (free)
Viral information marketing ( free!)
PR (free)

Direct mail conceals a lot of off-the-wall strategies
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Old 12-06-2008, 20:40
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eCompetitions work well.
They were always difficult to organise and time consuming to administer but with the e in front you just offer a suitable incentive e.g. prize and the viral distribution will take care of itself.
Results can be analysed automatically via emails or web forms.
You can just re-brand standard games etc to keep costs down.
One example is a space invader game with the client products as invaders. Highest score wins a mobile phone for example
not too expensive but can be effective if appropriate to the market.
Of course the other one that always works well is free training on an appropriate subject for your clients.
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