I've been reading a lot about press releases-how to write them (angle/story!), who to send them to, when to send them etc
I've also been studying my target magazines and can't see how press releases are utilisedI keep reading that when you write a press release make it good so that the journalist or editor can use it pretty much as is, but the spots where I see products like mine in mags are covered by just one line and a pic! Eg under the 'Beauty Editor's Picks' there might be 3 or 4 featured products with literally just one or two lines.
So I am thinking that rather than writing a story I need to let beauty editors (or sub editors and assistants) know the products exist, which doesn't seem to require a lot of fancy copy. Is a press release wasted??


LinkBack URL
About LinkBacks
I keep reading that when you write a press release make it good so that the journalist or editor can use it pretty much as is, but the spots where I see products like mine in mags are covered by just one line and a pic! Eg under the 'Beauty Editor's Picks' there might be 3 or 4 featured products with literally just one or two lines.




Reply With Quote
So I want to try and do everything I can to make sure my products will get noticed

