[Nicksyb]

Hi everyone

I'm sort of having a brain freeze moment and need some help I think.

I am trying to come up with a couple of advert designs for publication in some relevant magazines however I have no idea how or where to start.

I have chosen the size I want (Can afford) 1/9th or 60mm x 85mm
I know I want it to be simple but catchy and display my website address and the fact that I have a brochure they can receive as well.

Any ideas on a Catchy slogan/bit to go on it.

So far I have ....................... The Little Black Cauldron

See I told you I am having a brain freeze

[Scottscd]

Whatever you do when it comes to your advertisements remember that copy should always take priority. Copy sells your product, design does not. Never sacrifice the selling ability of your ad for making it look as pretty as it can be.

Design is of course also important as it creates an instant perspective of your brand for the reader. Poor quality design will suck the value out of your branding and thus the quality of what you offer.

The headline is a very important part. This should instantly hit your target audience by explaining an attention-grabbing benefit or promise for them. Make the headline large and attention grabbing - this will draw the reader in and provide the necessary curiosity to read the sales copy.

Always remember that the copy should be designed to entice an emotional response. Creating these core emotions of interest, desire and want for your product are done through telling the reader of the benefits they will receive from buying your products. Give them a strong reason to buy.

Images paint a thousand words so use them wherever you can to tell the reader exactly what you offer. Also don't forget to also explain this in the copy. Your advertisement might be the ultimate selling machine but if the reader isn't quite sure exactly what you're selling, it's not very useful.

Just give it a go and post what you come up with. Best way to get to grips with writing ad's like this is to just splash down whatever you can think of, then work from there.

Hope this helps!

[Fuzzy]

Great advice there. The only advice I can give you Nicky is, if you cannot do it yourself, invest in a copywriter....some things are worth paying for - trust Fuzzy. I learnt the hard way

[OldWelshGuy]

Do you want to know your future?

Do you want to know what we know?

There is a way you know...

The answer is http://www.littleblackcauldron.com/ we KNOW what you need........ visit us, or lose out!

===============================

Not sure of your publication so I can't aim it at your readership level But that shouldgive you an idea. Ads are meant (as pointed out) to get an emotional responce (NEVER a logical one).

[admagic]

The ad that is best depends upon the nature of your audience - which isnt obvious from your post


- Whether you are already in a piece of a magazine amongst "witchy products" , and trying to give a reason why to pick your ad over other witch ads...

And within any audience like "witchhy people" there are several distict tribes who have different reasons for being there...

- Or are you in a less directed publication amongst parents looking for a gift to buy for kids , who need to be given a reason why "witchy is best"

For example, are you trying to appeal to those who have seen harry potter or charmed?

- Or in a section of a magazine amongst fortune telling ads - where you want to give a reason to come through to your tarot..


So who is your audience?? - what are their hopes? desires? problems? - what problem are you solving ? or hope are you feeding

Until you are specific about the audience you are trying to
appeal to, it is hard to write a good ad.

Then start to think of the big promise and headline that appeals to them