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How not to get someone to advertise in your magazine.....

Get the best out of your Marketing Strategy or Public Relations Campaign and polish your Copy Writing

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  #1 (permalink)  
Old 18-06-2008, 17:44
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Default How not to get someone to advertise in your magazine.....

Just thought I would share this as I found it really funny!

Today I received this e-mail (with no subject)

hello i was just after your contact address and telephone number of the person who deals with your marketting as we are launching a new magazine into tescos this year and will be looking to send you a media pack out some time in the near future. The magazine is a food magazine. We feel that your business would benefit from appearing in the magazine, maybe in the form of some editorial, the features for the magazine aren't set in stone yet, but we are just trying to get contact details from all the relevant people.

Thanks for your time it would be much appreciated if you could send me those details.

Kind regards J

So I replied:

Thank you but we are not interested. To help you I will tell you why:

Your e-mail is very unprofessional as it is full of grammatical and spelling mistakes and does not give a good impression. There is no subject in the e-mail and there are no contact details either.

Good luck with your venture.

He then replied:

I am actually quite shocked by the assumptions made in the email i have just received, i will tell you why. I was just sending an informal email like the ones i have sent to thousands of companies, some of which are global companies renowned around the world and have never had a reply like the one i just receieved. There was no subject in the email because i was only enquiring for some details. With the matter of leaving contact details i was asking for contact details myself so i could talk with someone at your company. I believe that talking to someone is the best way of finding out how proffessional they are and by listening to how well they know their trade is the best way of assuming a persons credibility/proffessionalism. The company i work for have been producing successful magazines for 24 years and have 37 publications in circulation some of which are market leaders in both trade and consumer circles. If you have got that impression i am sorry but if i could have spoken with someone at your company things would have been different. this is because our new publication we believe targets a similar target market to which you aim your products. A lot of time and money has been spent on this venture and for someone to write us off as unproffessional, due to spelling/grammatical mistakes in an informal enquiry email i feel is a little harsh to say the least, but thanks for the constructive criticism i will take this into account.

Kind Regards
J

Of course they are not unproffessional (sic)



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Old 18-06-2008, 17:49
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Thats brilliant they may as well have written it in text message style. U wnt a ad in r mag, Giv us a ring . we r da best in da biz x
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Old 18-06-2008, 19:22
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Old 18-06-2008, 20:01
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Perhaps a potential client for you there Vicky!
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Old 18-06-2008, 22:35
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Old 18-06-2008, 22:54
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Quote:
Originally Posted by victoriaK View Post
Thats brilliant they may as well have written it in text message style. U wnt a ad in r mag, Giv us a ring . we r da best in da biz x
I'll try that on my clients "Chav" website

I'm actually surprised "J" responded to your email. Usually they are just shot out through some kind of rapid fire email software.

That is the SEO version of companies trawling through the SE's and shooting out "freebie" emails so to speak.

Food spam?

KP
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Old 19-06-2008, 15:20
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I'll try that on my clients "Chav" website

Food spam?

KP
Well he did say the magazine was going into Tescos..................... got to speak in their language!!
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Old 24-06-2008, 17:24
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Name the company, name the company - it's exactly what needs to happen to spammers. Or PM me who it was and I'll name and shame them ;-)
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Old 24-06-2008, 19:34
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I sometimes post on another forum using one of the older computers on my network.

And I have noticed there , that none of the CR characters get through - so the text appears as one long unbroken sentence

Thats presumably because the CR lF protocol is different on that machine.

So I wonder if that is what is happening to our friend.

IF IT DID , THEN MY POST WOULD BE>..


I sometimes post on another forum using one of the older computers on my network.And I have noticed there , that none of the CR characters get through - so the text appears as one long unbroken sentenceThats presumably because the CR lF protocol is different on that machine. So I wonder if that is what is happening to our friend.

WHICH IS MIGHTY HARD TO READ SO

It is no excuse for badder grammar or worser speling (couldnt resist that!) but it could be part of the problem! and he may not know!
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Old 24-06-2008, 22:13
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The company wasn't named, I've deleted the e-mails so I don't have the address now.
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