|
| Member Box |
| Our Advertisers |
|
|
|
|
| A1businessforums.co.uk - The UK's Friendliest Online Business Community | ||||||
|
||||||
| Get the best out of your Marketing Strategy or Public Relations Campaign and polish your Copy Writing | ||||||
 |
|
|
LinkBack | Thread Tools | Display Modes |
20-06-2008, 10:10
|
|||
|
|||
Copy and Content
I'm interested in starting a little discussion about the difference between copy and content. Are they essentially the same? Is one all about information and the other all about salesmanship? Should the provision of copy be seen as a 'premium service', whereas content is something you can buy for peanuts from anyone with a basic grasp of English and a list of keyphrases? It would be great if we could arrive at a definitive definition, as I think this is something of a grey area.
What do you think? Mike.        
|
| Sponsored Links |
|
Register to remove these ads |
|
20-06-2008, 10:14
|
||||
|
||||
|
hmm, to be honest I have always viewed them as one and the same, but then, on occasions i have also been known as an idiot
__________________
---- Organic and Eco Directory Jobs in Swindon www.sharpsbooks.co.uk [SIGPIC][/SIGPIC]
|
|
20-06-2008, 14:18
|
||||
|
||||
|
Mike - I think I'm with Mike on this one. As far as I understand, they are one and the same.
Peter
|
|
20-06-2008, 17:40
|
||||
|
||||
|
The 2 are inextricably linked.
Copy = wording Content = wording How you arrange the words is what impacts on the bottom line
|
|
20-06-2008, 18:03
|
||||
|
||||
|
It really depends how you look at it. Copy is strictly text but content can be words, images, sound, video and any other form of media.
Copy can be split up into different meanings too. For example if it was text copy in an editorial for a magazine then it's editorial copy. If the text is there to sell something then it's sales copy etc.
__________________
Flyer marketing services in Tyne and Wear Want me to solve your marketing and increase your sales/traffic? Just click here
|
| The Following 2 Users Say Thank You to Scottscd For This Useful Post: | ||
Alvin (20-06-2008), Cracking Media (20-06-2008) | ||
|
20-06-2008, 18:15
|
||||
|
||||
|
The Concise Oxford Dictionary defines 'copy' as 'material for a newspaper or magazine article', but 'copywriter' as 'a person who writes the text of advertisements of publicity material'.
__________________
Brighton and Hove Accountants > Tax returns - Payroll - New businesses - Limited companies
|
|
20-06-2008, 18:15
|
||||
|
||||
|
I'm with Scott on this content and copy defo 2 different things.
Alvin
__________________
Dolls houses - Jet skis -Quad Bikes - Solar Power - Volkswagen Parts - Internet Marketing - Web Design - Vehicle wrapping - Cam Belt Fitting - Sea Trips - Printing - Mobility Scooters - Firefighter guides - Property World Wide -Boat Insurance-Insulation
|
|
20-06-2008, 19:28
|
||||
|
||||
|
Quote:
Peter 
|
|
| Thread Tools | |
| Display Modes | |
Linear Mode
|
|
Similar Threads
|
||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| How do a Copy a web page into Powerpoint? | boxby | IT, Internet, Web Hosting and Communications | 7 | 19-05-2008 14:56 |
| A Top Read! Carbon Neutral Copy | CPLTD | General Business Forum | 6 | 06-05-2008 20:04 |
| apostrophe's and the use of omitted characters in copy on the web | deviltronics | Marketing, Copywriting and Public Relations | 9 | 25-03-2008 22:51 |
| writers block - ad copy | BellaMiller | Marketing, Copywriting and Public Relations | 9 | 18-03-2008 22:25 |
All times are GMT. The time now is 10:28.
