Great viral campaign - Revels Eviction

Louise · #1 (**permalink**) 09-07-2008, 19:28

Wasn't sure where to post this, but thought in here would be best as it's a very clever viral idea from the Mars group -

http://revelseviction.com/

They're releasing a 'limited edition' bag of revels with a new flavour replacing one of the current ones, and giving the great British public the chance to decide which flavour gets the boot. Great way to get lots of lovely PR and drive sales twice over (once for the 'eviction' and then for the 'bring back the coffee flavour' campaign which will inevitably follow in a few months

)

By the way, if you're a fan of the coffee one, you'd better cast your vote... current stats for 'eviction' a few minutes ago are:

Chocolate 5%
Caramel 10%
Coffee 36%
Orange 15%
Raisin 28%
Maltesers 6%

Louise

boxby · #2 (**permalink**) 09-07-2008, 20:45

I gave coffee the boot - every time!!

Fuzzy · #3 (**permalink**) 10-07-2008, 07:42

Coffee out, caramel in