One of the biggest hurdles in copywriting....

[admagic]

Did anyone see a story on the BBC last week?

It was a human interest story on the promotion of a yorkshire market fruit trader "having a protest" at the supermarkets, by selling £5 notes for £4 ...limit one per minute...trying to highlight the plight of small traders fighting loss leaders

The..fact is MOST of the people who saw the offer on his stand refused to believe it was real or without a catch, so refused to do the deal!!!

Even giving money away is not necessarily high conversion. There is the credibility barrier you have to over come with every ad....

One of my mentors on direct marketing, runs an ad in which he offered a plan for making up to £60000 per month....fact is the guy is ACTUALLY making over £250K per month, but discovered that if he pushed the number up higher, less people bought . Despite bank statement evidence, they would not believe.....

He found in the end that £20000 was the highest numbers the punters would believe before conversion dropped off.

Interesting if nothing else.

So...it isnt just the offer, you have to make people believe, and on the web EVERYONE is sceptical.

So part of that is giving a reason, why you can make the offer, and make it good, just not too good!! - that is also why testimonials are so important...real people who confirm that it does what it says on the tin.

[Alvin]

I don't believe you.

"So part of that is giving a reason, why you can make the offer, and make it good, just not too good!! - that is also why testimonials are so important...real people who confirm that it does what it says on the tin."

Very true great points.Not sure I am a cynic though,?
Alvin