10 tips for DIY press release writing

[sally]

That's a stunner Vicky, as you can see from all the thanks, again thank you what a terrific read.

[Alex Upstream]

Excellent article. I think proofreading is particularly important - it's amazing how much copy makes it into the public domain with typos.


It is a drag after spending hours writing something to go through it all again, but is SO important.

[self-sale]

Excellent advice, thanks

[King_McFadden]

Great advice - inspired me to get writing.

[Rhyemba]

Hi Vicky,

Thank you, a really useful article.

Regards

Rhyemba

http://www.rhyemba.blogspot.com

[Lasting Designs]

You could also add;

For a multi-agency approach, you should send the emails individually, because newspapers like to get the exclusive. If you choose to block send the release each will/can pass up on your article as the "other side" can do it. It also has the added benefit that if your article is really interesting, you press release can grow into a feature. And don't forget to reward the publishers with something (say a bottle of wine or a vouchure for your business), they do remember the sender of a gift, so make them your friends rather than just a contact.

[HomebuyerConsultancy]

Vicky,

Thanks for that excellent post.

Very useful indeed.

Thanks again.

Mark

[Mark Nagurski]

Great stuff in there Vicky.

What is your take on direct-to-consumer news releases? i.e. writing keyword-friendly releases designed to be read by the end-user and found via search engines.

Also, any specific advice for pitching bloggers with releases? What would you do differently?

[journey08]

Nice article Vicky. I find it interesting and informative to read.
Great tips and following them will make your press release successful.

[alocalseo]

Nice article Vicky. I find it interesting and informative to read.
Great tips and following them will make your press release successful.

I agree with Arleigh here. This is my first post here and I am glad to say thank you for a well written article. I like what I have seen as far!