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10 tips for DIY press release writing

Get the best out of your Marketing Strategy or Public Relations Campaign and polish your Copy Writing

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  #11 (permalink)  
Old 11-03-2008, 04:46
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That's a stunner Vicky, as you can see from all the thanks, again thank you what a terrific read.
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  #12 (permalink)  
Old 16-05-2008, 12:25
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Excellent article. I think proofreading is particularly important - it's amazing how much copy makes it into the public domain with typos.


It is a drag after spending hours writing something to go through it all again, but is SO important.
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  #13 (permalink)  
Old 16-05-2008, 12:27
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Excellent advice, thanks
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Old 04-09-2008, 11:21
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Great advice - inspired me to get writing.
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Old 04-09-2008, 15:14
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Hi Vicky,

Thank you, a really useful article.

Regards

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Old 04-09-2008, 15:25
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You could also add;

For a multi-agency approach, you should send the emails individually, because newspapers like to get the exclusive. If you choose to block send the release each will/can pass up on your article as the "other side" can do it. It also has the added benefit that if your article is really interesting, you press release can grow into a feature. And don't forget to reward the publishers with something (say a bottle of wine or a vouchure for your business), they do remember the sender of a gift, so make them your friends rather than just a contact.
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