[admagic]

I sometimes advertise in Daltons weekly, so I read the adverts every week (a sad git who actually READS junk mail....)

I got to the franchise section. I saw two adverts side by side.
Hats off, to the copywriter of "ovenu"....IMHO a very good ad,

And there, just next to it it was horrible!! an ad for a company called "tr*phy pet foods" ( dont want google to find it) The fonts were terrible, the headline appalling, and nowhere did it even HINT you could make money from the franchise...which is why franchises are supposed to exist.

Then I saw IT

Hiding down on a little rosette in almost unreadable text it said

"Tr*phy pet foods are NOT tested on animals"

I FELL OF MY SEAT LAUGHING at political correctness gone MAD!!
The whole idea of pet food.."not tested" on animals.

And then I began to wonder whether I had been had........It could have been a VERY clever stunt... that has an almost viral power, it is such a stupid thing to say.

And then I thought....but how can such a crap ad, contain such a clever device as that, when the message was almost unreadable!!! - how can people who have not a clue how to advertise, have such a clever piece of marketing...

So...theres the question...was it really very clever , or political correctness gone mad???

[Indizine]

why is it clever?

[admagic]

Originally Posted by Indizine

why is it clever?

For the very reason that it gets people like me to remark on whether it is clever or dumb....the idea of "dog food not tested on animals"...is so bizarre it sticks in your mind...

Or maybe they mean nobody has ever bought a can yet, so it has yet to be tested on dogs!!

[Indizine]

yeah but you are you! You have an eye for these things like no on else does! Im imagine it will right over most people's heads!!

[admagic]

Originally Posted by Indizine

yeah but you are you! You have an eye for these things like no on else does! Im imagine it will right over most people's heads!!

All these people had better duck. It probably aint safe to have untested dog food going over your head.

[Spiderden]

They explain it on their website. Have a look at services/buav.asp

[self-sale]

I think they are being clever whereas a packet of peanuts saying 'may contain nuts' is just covering you backside from litigation.

[admagic]

Originally Posted by Spiderden

They explain it on their website. Have a look at services/buav.asp

OMG they even believe it!!
"Testing pet food on pets"...is an ethical problem
Political correctness gone mad

So the advert really does suck....


I once heard a story....about a dog food company conference.
One by one the directors stood up and talked about there areas.

How manufacturiing was far more efficient than any competitor

How admin costs were the lowest in the industry

How the logistics were the nevy of every distribution chain

So the chairman got up and the end and said.
"I got one question for you all..."

We have heard how our manufacturing, sales, admin and logistics are all the fiinest.

"If so, then why arent we selling more goddamn dog food!!"

SILENCE. Nobody said anything, just nervous shuffling....

Till a lone voice from the back pipped up...
" Because the dogs dont like it, Sir"


I think that tr*phy have just found out why!!

[DavidT]

I must say it just sounds stupid to me.

If I wanted pet food... I'd want it to be "tested" on animals else how do I know... (insert numerous questions).

After all... that's what pet food is for!

So... they want me to do the testing on my pets and see if it's ok?

[Spiderden]

Originally Posted by DavidT

So... they want me to do the testing on my pets and see if it's ok?

They do test it themselves, not in lab conditions, but at home on their own pets.

They could have worded it better, perhaps something like "Only tested on free range dogs".