[exotic detail]

Remembered for Quality








The last word is my USP

[Alvin]

Er being at the top of google does that count.?


A

[Scottscd]

Calibre is right. None of the statements so far are really USP's.

A unique selling point is something very specific which you can provide over all of your primary competitors. If someone came to you and asked why they should use you over any other competitor, your USP should provide a solid advantage which no other direct competitor has.

Of course, USP's aren't absolutely vital. Our marketing analysis report service is a USP in itself because no other companies provide this marketing consultancy service in the way we do.

Even then though for some of our other services we have no specific USP. I know we can provide a better service than other competitors in terms of quality and value for money, so we pretty much just out-class them all in marketing their own businesses

[glencooley.com]

I bring agency level design and enterprise level programming to businesses that would find it cost prohibitive to work with those sort of companies

[Chiggs]

Originally Posted by Scottscd

Calibre is right. None of the statements so far are really USP's.

surely unique products are unique selling points ?

[Maxine]

what about unique services?

We offer plastering and plumbing as combined services so we can take radiators off walls and plaster behind them then refit them, we can fix a leak then repair the ceiling in one job, we can also level & screed floors and install wet room facilities and this combination is fairly unique as other companies sub out to one or the other services so the customer doesnt really get the benefit of one tradesperson doing both trades

Works well for us

[Calibre Designs]

Originally Posted by Chiggs

surely unique products are unique selling points ?

Yes. If I can't buy your product from anyone else but you, you have a USP.

Now make sure people know that and go out there to market it.

[Scottscd]

Originally Posted by Chiggs

surely unique products are unique selling points ?

Fine fine, I let one post slip through the filter

Entirely unique products are indeed USP's Getting an entirely unique service is usually more difficult though.

It doesn't have to be completely specific in the sense that NO-ONE else can do it for it to be a USP. If you have the lowest prices compared to any direct competitors who can influence your sales then this is a USP you can work with from a marketing perspective.

[SteveGibson]

Originally Posted by Calibre Designs

Many suggestions on here are not USPs but dressed up to sound like it is.

I agree.

Price and service should not come into play.

I disagree about price as price can be what positions you in a market.

"Good service" can position you but, unless you can explain what that means, it tends to only position you in the eyes of existing customers and people they can refer to you.

I'll probably come back to this thread and post in greater detail, but I've a huge workload today.

So, I'll leave you with this, which is the best thing I ever read on the importance of a USP:

"The maker may say that he has no distinctions. He is making a good product, but much like others. He deserves a good share of the trade, but he has nothing exclusive to offer. However, there is nearly always something impressive which others have not told. We must discover it. We must have a seeming advantage. People don't quit habits without reason."

(Claude Hopkins, 1923)

Steve

[danmaull]

Originally Posted by SteveGibson

I agree.



I disagree about price as price can be what positions you in a market.

"Good service" can position you but, unless you can explain what that means, it tends to only position you in the eyes of existing customers and people they can refer to you.

I'll probably come back to this thread and post in greater detail, but I've a huge workload today.

So, I'll leave you with this, which is the best thing I ever read on the importance of a USP:

"The maker may say that he has no distinctions. He is making a good product, but much like others. He deserves a good share of the trade, but he has nothing exclusive to offer. However, there is nearly always something impressive which others have not told. We must discover it. We must have a seeming advantage. People don't quit habits without reason."

(Claude Hopkins, 1923)

Steve

Thanks for the useful post, but people are saying that none of the previous posts are actually a USP, so could someone please put me out of my misserry and tell me a proper USP.
Thanks