Be a business black belt

[timandren]

Do you know who your customer is? Do you know the answer to such question as...

what they look like? what they talk about? what's important to them? their values? what TV shows or movies they watch? do they have kids? how much money they might have to spend?

...AND THE SINGLE MOST IMPORTANT QUESTION EVER FOR YOUR BUSINESS...

what motivates them?

I encourage you to drop everything you do and dive into the martial art of serving your business lifesource. Understand your customers pools of interest, their motivations, hobbies, hopes, fears, dreams, loves, challenges and desires. Master your understanding of them. Do all of this and you'll become a black belt in the art of serving your customers wants and needs.

Can you imagine a business that cared enough about all of these things and more for your life? Would you buy something that feels comfortable, is reasonably priced, is reliable, you enjoyed using and was delivered with great service? I would - and do all of the time.

I have a rule. For purchases of over $100, the product or service must meet at least 3 standards of value for me or else it's not worth it. If a product is comfortable and priced well, it's simply not enough. I work hard for my money and expect the best. On top of that, working in marketing for a living makes me pay attention to this type of detail and appreciate the companies that are doing it right. The black belts.

[Entro]

Mmm.
If you are going to write this sort of marketingspeak blather may I suggest that you try and make sense? The whole first paragraph, beginning with an 'as' is a nightmare. If this is your level of care, of being aware of client motivation, of caring 'enough', some might think your black belt is an honorary one.

[timandren]

My post was cut off. It was an error.

It must be nasty in your head when you make mistakes. That sounds like a nightmare.

[Entro]

Given that you can check a post before putting it up, and that you didn't bother, I'm now convinced that the level of care you demonstrate is below par.

[andysv1k]

I encourage you to drop everything you do and dive into the martial art of serving your business lifesource. Understand your customers pools of interest, their motivations, hobbies, hopes, fears, dreams, loves, challenges and desires. Master your understanding of them. Do all of this and you'll become a black belt in the art of serving your customers wants and needs.

Martial art of serving your business lifesource?

How on earth is that a martial art? i fail to see the link.

Andy.

[CPLTD]

agree with above , just sounds like marketing troff lol

[Accufleet]

agree with above , just sounds like marketing troff lol

Be careful - he's a black belt!

[PainFreeMarketing]

You don't need to know everything about a customer to sell to them.

You do need to know:

who wants and needs your product (is it a gender, age, class, hobby etc dependent thing)
what are the benefits of your product
what and where is the market for your product
what is the competition is doing
How to pull on their emotional strings

and so on

Knowing they like sardines and not salmon isn't relevent unless of course you sell fish.


One marketing strategy is to play on their fears first then offer a solution.

The 'eco friendly product' market is a good example of selling to people's fears as is religion.

'You'll burn in hell unless you join here....'

and so on.

It's very effective.

[LOS Design UK]

You don't need to know everything about a customer to sell to them.

Come on Leah...that is absolute nonsense. Once you have a customer, the more you know about their needs, wants and requirements will aid the future sales flow massively.

You do need to know:

who wants and needs your product (is it a gender, age, class, hobby etc dependent thing)
what are the benefits of your product
what and where is the market for your product
what is the competition is doing
How to pull on their emotional strings

and so on

That is not knowing your customer, that is knowing your marketplace and your place in it

One marketing strategy is to play on their fears first then offer a solution.

The 'eco friendly product' market is a good example of selling to people's fears as is religion.

'You'll burn in hell unless you join here....'

and so on.

It's very effective.

Did you ever sell double glazing or pre-FSA insurance. The customer is much more savy than that these days and the vast majority would expect you to treat them with a little more respect than the above demonstrates.

[PainFreeMarketing]

Come on Leah...that is absolute nonsense. Once you have a customer, the more you know about their needs, wants and requirements will aid the future sales flow massively.



That is not knowing your customer, that is knowing your marketplace and your place in it



Did you ever sell double glazing or pre-FSA insurance. The customer is much more savy than that these days and the vast majority would expect you to treat them with a little more respect than the above demonstrates.

I've sold a lot and I sold it well.

You don't need to know everything, you need to know what matters, there is a world of difference.

I respect my clients, don't be so presumptuous.

I wouldn't have been the world's youngest manager of an Opticians at age 19 if I was a bloody eeedjit