Google Adwords Rule Change from 5th May

boxby · #1 (**permalink**) 03-05-2008, 16:25

HI

I was reading in the times today about googles new trademark rules on adwords;
http://adwords.google.com/support/bi...n&answer=92877

There are now none!

Can anyone see this working in anyone's favour other than google's wallet's?

Also, as far as i am concerned this totally contradicts and undermines trademark legislation. How do they get away with this? Will anyone ever challenge them?

The world according to google........

Peter W · #2 (**permalink**) 03-05-2008, 17:50

It's not quite a free-for-all on trademarks now. As I understand it, you will now be able to bid on keywords that are trademarks, but not include trademarks in the adverts that are displayed.

I don't see anything wrong with this. It should lead to more choice and competition, while the only advert showing the brand name will still belong to its rightful owner.

Paul Norman · #3 (**permalink**) 17-05-2008, 17:16

It was previously quite a long process to get approval to use trademarks where you were legitimately entitled to do so. For example, a client of mine wished to advertise a brand for which they were the franchise holders, and until recently, could not. Now, they can.

Some trademark control is important, but it was too restrictive before.