[Mike Seddon]

Originally Posted by deviltronics

Hi Mike

My adwords is done properly and in the manner you have stated. I did have two professional companies working on it, but initially when I did it, it was already laid out properly (I'm good!).

My text ads, keywords, conversion tracking is all set up properly.

Now that I am doing it myself, no pro involved, I need to have a massive clean up and delete all the keywords that have had no click throughs/impressions and those that are costing me a lot with very little conversion.

I just wanted to know if I am right in doing this.

Thanks for the brilliant seperate xmas campaign, although I already have this, any other keywords I find in other adgroups I will chuck in the xmas section.

Yes delete the poor ones if the are getting impressions but no clicks.

If they aren't getting impressions, you might want to consider setting up an adgroup specifically for the keywords and try a new ad and landing page specifically for it before you give up and delete it.

Also - are you using the matching types (broad, exact, phrase?)

Final piece of advice. If you have an adgroup that is giving you good clicks but poor conversions then try using there website optimiser and split test a couple of pages.

Cheers

Mike

[deviltronics]

Originally Posted by Indizine

You know, im just starting to think...maybe it wasnt Google who has rang him....he isnt techie at all and might have been mislead....ok scammed...! I cant imagine they go into your account and clean it up for you?

I wouldn't be surprised. Some of these google adword marketing companies work on a percentange of the monthly adword total!

No offence to the decent ones, both I have used have done me good, SAYU and Steve Gibson.

[Mike Seddon]

Originally Posted by deviltronics

If you want a peek-a-boo I can give you details.

I have started cleaning up one campaign, but as my adwords is huge (156 adgroups and 16596 keywords) I can see it taking me a while!

If you want to PM them across then I'll happily have a look.

However I'd rather that you set a temp password while I do that and then set it back your normal password afterwards - but that's up to you.

I probably won't look at it now until tomorrow.

In terms of your tidy up, I wonder if Adwords Editor might help you. I don't tend to use it much but it does have various batch edit facilities.

[deviltronics]

Originally Posted by Mike Seddon

Yes delete the poor ones if the are getting impressions but no clicks.

If they aren't getting impressions, you might want to consider setting up an adgroup specifically for the keywords and try a new ad and landing page specifically for it before you give up and delete it.

Also - are you using the matching types (broad, exact, phrase?)

Final piece of advice. If you have an adgroup that is giving you good clicks but poor conversions then try using there website optimiser and split test a couple of pages.

Cheers

Mike

Yes using match types.

Thanks for the tip on the website optimiser, I will look into this as I know there is a few adgroups not converting but achieving many clicks.

Thanks for all of your advice, much appreciated.

I will go over your threads on here and see your videos at a later date, no doubt there will be plenty of ideas there.

[Mike Seddon]

Originally Posted by Indizine

You know, im just starting to think...maybe it wasnt Google who has rang him....he isnt techie at all and might have been mislead....ok scammed...! I cant imagine they go into your account and clean it up for you?

I'd find it highly irregular that they would say they are going to make changes. It does sound scammy.

[deviltronics]

Originally Posted by Mike Seddon

If you want to PM them across then I'll happily have a look.

However I'd rather that you set a temp password while I do that and then set it back your normal password afterwards - but that's up to you.

I probably won't look at it now until tomorrow.

In terms of your tidy up, I wonder if Adwords Editor might help you. I don't tend to use it much but it does have various batch edit facilities.

I'll get the details over to you tomorrow.

Have adwords editor, but only use it for adding campaigns/ads/keywords. It gets rather messy when you want to look at the cost/impressions/conversions so just use the main site for this.

[Case]

We spend £10,000 a month on Adwords. It was £20,000 before I started!

Google have been in touch and are in the process of optimising our campaigns. We have an account manager there and they are going through each campaign and making changes.

It's interesting to see what changes they actually make although its not made much of a difference to be honest. I compared a week before they optimised and a week after. Clicks were up by about 100 (give or take) and conversions by 4. Not a massive change in the scale of things but still an improvement. The CTR did actually drop quite considerably on a couple of days but it seems to have steadied itself again.

A lot of what they have done is adding negative keywords. They added 565 to the first campaign they optimised to try and gain more relevant clicks.

An example of one of the ads they added...

{KeyWord:keyword}
Low Price {KeyWord:keyword}
Fast & Free UK Delivery !
www.Domain.com/keyword

They also created ads with our company telephone number in the ad text.

Anyway, just thought I'd give you an idea of how Google optimise their own services.

[Indizine]

ok thats put my mind at rest, thanks for that!

[Case]

I was just going through the changes they suggested for another campaign and they've added some new keywords. 2 of the keywords had a destination URL that linked to a different online store!! haha

It seems Google are human too.

Just sent them an e-mail asking if I was reading their changes right!

[admagic]

Originally Posted by Indizine

You know, im just starting to think...maybe it wasnt Google who has rang him....he isnt techie at all and might have been mislead....ok scammed...! I cant imagine they go into your account and clean it up for you?

Google will tell him because it is in their interests to do so.

The fact is if he has campaigns and groups with low ctr, then they will start pushing his ads downwards and eventually out of page 1 -

Theyve realised that whoever this lunatic is, is going to spend money regardless, so they will have calculated that by deleting some of his badly performing keywords, his overall CTR will increase, so his position will improve,

and as the positions improve more will start clicking thru making more money for google.

They expect the effect of their action will be for him to spend more money than less.

Google does not have an altruistic bone in its body!

re the OP

Keep your handful of real money keywords in a separate campaign...and have specific ads for those...

If you already have a high CTR for those, then it is the others it is worth moving out.

make sure as well that you separate

phrase, broad and exact match, for all those keywords, and have separate ads focussed on them alone so you can squeeze every drop out

Do a conversion test on broad match, and you may decide to dump it...
broad match sometimes can be unprofitable even if the phrase and exact work fine.

If you are using content match, separate that into another campaign too.
You need to control pricing and ads separately for content.

Now look at your none converting keywords. - You may find that they are not converting BECAUSE the ad text, and landing page are not specific enough to those words.

So check out whether the landing pages and ads are focussed well enough to the mindset of keywors.

Make sure that your keywords are not only grouped for ads, but grouped for landing page relevance.

Look also at geo targetting.
It can work better /cheaper/higher CTR to target an entire country geo targetting all the main cities, rather than a blanket campaign

And take a good look at site targetted advertising. Find the sites that rank well for your keywords that carry google ads above the first fold, and have a separate campaign that targets those sites.

That is one of the hidden jewels of adwords.

...but the real secret of adwords is finding "backdoor keywords" with no competition at all....