[Indizine]

Admagic, what you explained the reason for Google doing this, was my first explanation to this guy, but then after putting the phone down, I started to wonder if I was right in saying that and figured maybe it was a company trying to take on his campaign (a scam in the sense of pretending to be from Google) because I hadnt heard of anyone else getting this service from Google.

[admagic]

Originally Posted by Indizine

Admagic, what you explained the reason for Google doing this, was my first explanation to this guy, but then after putting the phone down, I started to wonder if I was right in saying that and figured maybe it was a company trying to take on his campaign (a scam in the sense of pretending to be from Google) because I hadnt heard of anyone else getting this service from Google.

Google take a special interest - ie looks through the accounts - of everyone that spends over $10K a month - they are happy to advise on how you on how to spend more...and clearly that one on one time has a payback for them.

[Paul Norman]

I run some very big adwords campaigns for clients. In so doing I work closely with Google consultants who I find consistently helpful and knowledgable.

I have little to add to the advice gone before, other than to state the obvious - if you are spending big money on any marketing you should spend a lot of time fine tuning it to get the right results. I expect to 'fettle' the adwords campaigns daily, and to liaise regularly with my clients to be aware of any changes in focus they may wish me to reflect.

[Indizine]

well its possible I could pass this (potential) client on as a referral. If he's had someone supposedly managing it then Google ring to say his money is mostly going down the pan, then I cant see why he isnt finding someone else.

[Paul Norman]

With all new clients I consult with Google first to ensure that between them and myself we are properly understanding the market place. It does sound like this guy should consider a change! I would be happy to talk

[deviltronics]

Fab post Admagic. I will follow yours and Mikes tips to get on top of it.

Think I should be setting aside at least a couple of hours a day due to it's current state.

[deviltronics]

Have a quick question. Does moving adgroups/keywords about have an effect on the current google ranking for the said?

Would I lose the credibility that I have already earnt for them?

[Mike Seddon]

Originally Posted by Indizine

Admagic, what you explained the reason for Google doing this, was my first explanation to this guy, but then after putting the phone down, I started to wonder if I was right in saying that and figured maybe it was a company trying to take on his campaign (a scam in the sense of pretending to be from Google) because I hadnt heard of anyone else getting this service from Google.

Sandra, I did some digging and found a client who spends a small fortune and he was contacted by Google as well.

Seems their changes didn't make much impact though!

[admagic]

Originally Posted by deviltronics

Have a quick question. Does moving adgroups/keywords about have an effect on the current google ranking for the said?

Would I lose the credibility that I have already earnt for them?

Your price is determined at least in part by CTR

So what you risk is losing the benefit of a high CTR....

If a keywords is moved into another campaign it has to earn its CTR all over again, and that can cost money to do (and time)..

Thats why I recommend keeping your handful of real "hot money" keywords together in a separate campaign - in which all you target is the broad, exact and phrase match for those.

I have noticed doing this you get it cheaper with a great campaign CTR than you would if you just had another group!

On that proven campaign - you dont do any 1/2 split testing you do it as a 1/4...ie 3 copies of one add ( the best) and one copy of a new ad.

So thats fine tweaking...

Then as other keywords prove their worth, they too are moved into a secure place - with kid cloves.

Then a separate campaign completely is used for your experimental words in groups, until they prove their worth...reasion is that overall campaign CTR is part of the formula used in overal price - as well as group.

Oh...and NEVER edit an ad either

Only ever add new ads and pause old ones ,or you can find your ad halted pending review....

Start your new campaigns at night and turn them off day time when corporate competition is not watching, so gain your CTR whilst the competition is not looking...

...Do you like dirty tricks? - first lesson in the art of coarse adwords

..you cant run the same keyword to the same landing in the same account. You can open another account though and bid for the same things to occupy two or more spots, which is a way of bullying/ pushing the other guys out! - by position targetting your compeitions favourite spot, forcing him to bid higher to keep it.

..so in that case you have one money ad, and two others that pop up if your competitor tries to lower his bid!-that vanish when he bids high - newcomers can be kicked out of the game by this.

If you do this, advertise a different product and site, or your competitors will dob you in!!

..dont tell you who said this....I will deny it all!

[Mike Seddon]

Originally Posted by admagic

On that proven campaign - you dont do any 1/2 split testing you do it as a 1/4...ie 3 copies of one add ( the best) and one copy of a new ad.

You know in all my years of doing Adwords I never thought of that one. Just goes to show you can always learn. Nice tip Admagic.

Can I just add my own.

When I start a new campaign (I mean completely new, one where the keywords have not been tested with any ads before), I tend to start with 3 or 4 ads rather than split test with 2. I make them all quite different from each other and that usually gives me a good strong winning ad to start doing normal split testing.

Hope I explained that well.

Cheers
Mike