From what I have gathered from you guys so far, am I right in saying that a poor adgroup in a campaign will effect all other adgroups in the same campaign?
So it is best to add all of the best performing adgroups in 'my best campaign/s'?
What about paused adgroups, do these have any effect on running adgroups in the same campaign?
It was admagic who said that the CTR of campaigns is part of the calculation for deciding bid price of a keyword.
I suspect he is right.
However, if you start moving adgroups into a new "top performing" campaign, then initially you will lose all the good CTR history for those adgroups & keywords. So you will lose out initially but over time it might be a sensible move as the price in the long term will reduce.
I would probably suggest pruning out bad adgroups from campaigns in the same way I would suggest pruning out poor keywords form adgroups but I'm not sure I would more great adgroups into a new super campaign.
As for pausing adgroups, I'd be interested in other peoples take on this. Since deleted adgroups and campaigns still appear I imagine either Google still uses the previous information on deleted and paused. However again I can't believe it has a great impact either way.
It is my belief that the impact of paused or deleted adgroup is little or nothing.
This is based on observation, plus asking the question of the guys at Google.
I am not nervous of deleting groups, either because I can improve on them, or because they are redundant, subject only to the comments above that new campaigns/ads etc take a little while to build track record
And take a good look at site targetted advertising. Find the sites that rank well for your keywords that carry google ads above the first fold, and have a separate campaign that targets those sites.
I gather from this thread that anyone spending a big amount on adwords
gets their own personal account manager.
Anyone know if they do something similar for AdSense?
I gather from this thread that anyone spending a big amount on adwords
gets their own personal account manager.
Anyone know if they do something similar for AdSense?
Have an ask on www.forums.digitalpoint.com. Where a lot of the people who do sites purely to put AdSense on them talk .
Have an ask on www.forums.digitalpoint.com. Where a lot of the people who do sites purely to put AdSense on them talk .
Yes you'll find a lot of adwords & adsense people there but do be careful. There are a lot of well intentioned but misinformed posters.
There is a guy on there called Robert Priolo who posts quite a lot on the Adwords section. He's good.
To answer your question I suspect there is an similar account management function on adsence. I make a fair amout of money on Adsense and I've had contact from Google on a number of occassions. I don;tmean the stardard computer generated emails but rather personal emails from people Ihave been able to converse with. In these cases they have actually ontacted me to respectfully ask me to stop do certain things, which I always do once they ask.
Keep pushing the envelope is my motto but always stop when you annoy the host!
Yes you'll find a lot of adwords & adsense people there but do be careful. There are a lot of well intentioned but misinformed posters.
There is a guy on there called Robert Priolo who posts quite a lot on the Adwords section. He's good.
To answer your question I suspect there is an similar account management function on adsence. I make a fair amout of money on Adsense and I've had contact from Google on a number of occassions. I don;tmean the stardard computer generated emails but rather personal emails from people Ihave been able to converse with. In these cases they have actually ontacted me to respectfully ask me to stop do certain things, which I always do once they ask.
Keep pushing the envelope is my motto but always stop when you annoy the host!
I cant help but feel that google has a split personality
Some of what they ask you to do, seems to be inconsistent with the fact that it is the worlds greatest ad agency
And also inconsistent generally
For example.
I am not criticising www.freeindex.co.uk but - If you go there and type eg plumber, you see a list of alternating ads , googles and freeindex.