[deviltronics]

Its about time I got on top of Google Adwords again as I haven't done it for a couple of month (yes I'm blowing money away for not monitoring it on a daily/weekly basis). So tell me what I should do for a major clean up?

Here's what I have in mind:

1. Delete all keywords that have never had a click in the past couple of months. (but leave those with 'xmas' and 'christmas' next to them, so it saves me the hassle of doing them again later in the year)

2. Delete all keywords that are getting clicks but not converting.

Tell me if I am right in doing this and give me some more pointers please.

[Indizine]

Id check out Mike Seddons theads on PPC and watch his free demo vid on PPC.

[Mike Seddon]

Its always hard to give specific advice on adwords campaigns without really looking at them but here are a few pointers.

1) Do you have your adgroups split into various campaigns or it is just one campaign with a bunch of adgroups or (Worse) one campaign with one adgroup with a single massive list of keywords!

2) Start by breaking up your keywords into Campaigns. How you break them up is always a matter of what works for your business. One obvious campaign would be Xmas related adgroups. Then you could pause that adgroup after Xmas and restart it again when the xmas season starts up again. Picking your campaigns is all about giving you control on the budget you then want to spend on the adgroups and keywords you put into the campaign. There in nothing stopping you having one campaign per adgroup as that will allow you to set a budget for each adgroup!

3) Right, now you need to set up your adgroups properly. For this you really need to group them into highly related keywords. Here's the first Beating Adwords video that explains that.

4) Once you've got your adgroups set up, take a look at your ads. An ideal way to go for cheaper clicks is to write Keyword Targeted Ads. Write at least two per Adgroup so that you can test which one is best.

5) Now for conversions. You need to make sure the landing pages you are sending people to are 1) Optimised for the keywords in you Adgroup, 2) Written to convert!. The copy on your landing page is critical. You've got to grab their attention with the title and first line. People generally decide whether to stay or leave within 8 seconds.

There's just a few quick tips.

Hope that helps.

Cheers
Mike

[Indizine]

Ive just been speaking to someone who spends over £7k a month on Adwords and who had no idea that 99% were not converting! And 25% of clicks were visitors looking for something very different although using part of the same words how bad is that?

[Mike Seddon]

Give them my name please. All of a sudden my Adwords course feels too cheap!

[Indizine]

and he reckons to have someone who 'manages' them

and google have rang him earlier to tell him this is whats happening and they are going to remove the negative words from his account, plus they told him he gets more clicks form his organic searches than he does PPC why would they do this?

[deviltronics]

Hi Mike

My adwords is done properly and in the manner you have stated. I did have two professional companies working on it, but initially when I did it, it was already laid out properly (I'm good!).

My text ads, keywords, conversion tracking is all set up properly.

Now that I am doing it myself, no pro involved, I need to have a massive clean up and delete all the keywords that have had no click throughs/impressions and those that are costing me a lot with very little conversion.

I just wanted to know if I am right in doing this.

Thanks for the brilliant seperate xmas campaign, although I already have this, any other keywords I find in other adgroups I will chuck in the xmas section.

[Mike Seddon]

Originally Posted by Indizine

and he reckons to have someone who 'manages' them

and google have rang him earlier to tell him this is whats happening and they are going to remove the negative words from his account, plus they told him he gets more clicks form his organic searches than he does PPC why would they do this?

Are you sure they didn't say that he would get more clicks from the search network rather than content network?

Why would they remove the negative keywords from his account?

Doesn't make sense.

[deviltronics]

If you want a peek-a-boo I can give you details.

I have started cleaning up one campaign, but as my adwords is huge (156 adgroups and 16596 keywords) I can see it taking me a while!

[Indizine]

You know, im just starting to think...maybe it wasnt Google who has rang him....he isnt techie at all and might have been mislead....ok scammed...! I cant imagine they go into your account and clean it up for you?