[admagic]

Getting fed up of seeing that last thread there! - so here is another tip....
Sounds obvious but how many people ACTUALLy do this.

The single biggest thing you can do to succeed on adwords is simply to take screenshots of the adverts for your keywords once a week for at least 3 months.

Any SMALL company still there after 3 months , whose adverts are still running after all that time , and whose adverts still change ( ie they continue to test imporvements) are probably making money.

So study the hell out of them!

What deals do they do? How good is the copy? What do they do to entice you to sign up? Do they have a USP if so what?

Get on their mailing lists and see what they send out....

If htey have a cheapo product, buy it: to see if the autoresponders change ....they could be making money with the back end product not front end...

Success is 90% perspiration

BTW if it is a Big Co ad...ignore it! Could be a junior employee trashing company money! Small co cant afford to keep taking the hit.

[Alvin]

Another great tip from the Spy Master General.

Alvin

[Indizine]

yeah b ut what if theyre just companies who dont know any different (you have an example we talked about) and are just chucking money down the drain with bad ads? Can this tip screen out those whose ads are running for over 3m because they set them up and left them running?

[admagic]

Originally Posted by Indizine

yeah b ut what if theyre just companies who dont know any different (you have an example we talked about) and are just chucking money down the drain with bad ads? Can this tip screen out those whose ads are running for over 3m because they set them up and left them running?

yip. there are exceptions to every rule, and he is one!! -

But just remember, their campaign was so crap he did not appear for any of the most important keywords. He was down on page 2 - because google had slapped him on price - so that company would not have appeared on the screen shots.

[Paul Norman]

I do adwords campaigns. But only as part of an e-commerce consultancy package, which may often steer the client to a smaller ppc spend.

I do make money at it too!!!...sorry!!!!

[admagic]

Originally Posted by Paul Norman

I do make money at it too!!!...sorry!!!!

Sorry for WHAT precisely? ....didnt get the point you were making.
Most can make money out of adwords PROVIDED they research properly

[Mike Seddon]

Originally Posted by admagic

Getting fed up of seeing that last thread there! - so here is another tip....
Sounds obvious but how many people ACTUALLy do this.

The single biggest thing you can do to succeed on adwords is simply to take screenshots of the adverts for your keywords once a week for at least 3 months.

Any SMALL company still there after 3 months , whose adverts are still running after all that time , and whose adverts still change ( ie they continue to test imporvements) are probably making money.

So study the hell out of them!

What deals do they do? How good is the copy? What do they do to entice you to sign up? Do they have a USP if so what?

Get on their mailing lists and see what they send out....

If htey have a cheapo product, buy it: to see if the autoresponders change ....they could be making money with the back end product not front end...

Success is 90% perspiration

BTW if it is a Big Co ad...ignore it! Could be a junior employee trashing company money! Small co cant afford to keep taking the hit.

Spot on my friend.

Competitor analysis is always worth the investment.

Learn and improve. Never learn and imitate!