[admagic]

Originally Posted by dragonfly

Okay some specific questions.

1) Is it worth putting T&C and Privacy Policy documents online?

2) How do you get in the top section, I can't find any reference to it in the docs I've been reading?

3) Most external links go to our front page, however one of our main selling points is online ordering. Which is on a page by itself. Is it worth creating a special adwords front page, that basically has briefer details than our main page but also has the online ordering on?

re specific landing pages targetted YES!!!! - you must...create them so they are a perfect match for your keywords. Not just important for google quality, also important to customers too...

re "top section?" do you mean google local...thats the map? - it is free to register. google "google local" and follow instructions.

if you mean the top 3 "sponsored" ads, that appear above the rest. nobody knows for sure what the criteria are for when those ads show, and that is official.....some of the gurus have done a lot of testing, and whilst clearly high traffic keywords, and lots of advertisers , and clicks have something to do with it, we have all seen examples where rules fail.

The position you show is a mixture of your bid, your quality and CTR

DONT AIM TO BE TOP, although less clicks conversion is better #2 - I generally aim #3

Read the "top 10 mistakes".....


Placement

Run several campaigns. And start looking at placement targetted...eg Freeindex carries google ads on the "york courier page"

So get google to tell you which the top sites are and only go after those which are targetted to your service....and in which the ads appear on the first fold and can be seen.

Most adwords consultants dont do this for customers, and it is cheaper and better than search - because it is harder for competitors to find you.

If your ad converts, go from CPC to CPM....ie cost per impression...your ad takes over all three slots!!!


Keyword...

Target what your user is searching, and bid separately on broad phrase and exact match so "York same day courier " does phrase match "same day courier"...you do even better to BID on york sameday courier and get it in your ad!

Get your ad noticed.

Test multiple ads and do something the others arent.
eg

Dont hire a York Sameday Courier
Until you see this Unbeatable Deal!
YORK-COURIER-SPECIAL-DEAL.dragonfly.com

And get your CTR down quickly, to avoid slap.
Notice the display url? .......the subdomain does not have to exist

re privacy policy is about quality score.

Go in bidding high (£ per day eg £50-100) Point is, there arent enogh clicks in your market to go anywhere near that locally, but I AM CONVINCED GOOGLE TAKE IT INTO ACCOUNT IN EARLY POSITIONING BEFORE CTR IS ESTABLIHED but dont ever bid googles recommended pence per click - unless your ad is not showing high enough - and do it AFTER 5 PM...get your CTR up whilst the big boys arent watching you....

Image Ads.

Well worth it!! On placement targetted

[Mike Seddon]

Originally Posted by dragonfly

Okay thanks guys, already got some work to do from that lot.

4) From what I gather the more specific my key phrase is the more relevant the advert is going to be, but also because there will be less generic demand it should be in theory cheaper. Think I got that right.

So if I had the following list

Same Day Courier York
Same Day Courier Leeds
Same Day Courier Harrogate
Same Day Courier

If somebody searched for a phrase like

Same Day Courier York Leeds

a ) would it get picked up, and b) would google sell you the cheapest option, or the most expensive?

would "York Same Day Courier" Get Picked Up?

Hi,

Sorry I'm a bit pushed for time tonight but I saw this post and thought I could help!

Try my guide to Adwords and it will explain about broad, phrase and exact matches.

Also try the beating adwords videos.

They should give you some good grounding.

Cheers
Mike

[dragonfly]

Thanks guys I'm learning more than I ever thought I could about adwords :-)

Is it possible for Adwords to pass the search term through to the landing page??

Reason I ask is, I have quite a good list of towns, and what I'd like to do is detect if a town was part of the search phrase.

i.e search for - Same Day Courier York

I want to detect that "York" is there and firstly put York into the Headline, and Secondly include in the Landing Page, along the lines of "York Office"

Is this possible?

And Ofcourse This should only happen if the town is part of my town list. If extra word is Banana, I don't want them going to the page for the "Banana Office"

[admagic]

Originally Posted by dragonfly

Thanks guys I'm learning more than I ever thought I could about adwords :-)

Is it possible for Adwords to pass the search term through to the landing page??

Reason I ask is, I have quite a good list of towns, and what I'd like to do is detect if a town was part of the search phrase.

i.e search for - Same Day Courier York

I want to detect that "York" is there and firstly put York into the Headline, and Secondly include in the Landing Page, along the lines of "York Office"

Is this possible?

And Ofcourse This should only happen if the town is part of my town list. If extra word is Banana, I don't want them going to the page for the "Banana Office"

You can pass the keyword into the url call like this

http://dragonfly.com/apage.php?akeyword={keyword}

Then a simple bit of PHP can extract it from memory...

<?php @extract($_POST); ?>

<p> We sell a lot of <?php echo($akeyword); ?> </p>

<?php switch ($akeyword) {

case: courier: ?>
<p> whatever you want to do....

etc etc]

or something or other..

you can check for substrings in the keyword expression using simple php...

accept the fact you DO NEED multiple landing pages if you want to convert well

[dragonfly]

That's the sort of thing I was looking for if I know the key words at the land site, we can quite easily do the php to Change the Page Title, the H1, and possible a Location Type Image aswell.

I'm current thinking of the town landing site as one of 3 possible landing pages, all of which are slightly different.

Dave.