Yet sadly prophets are not recognised in their own country. To bloody true boyo its all some pansy yank said this e.t.c our home grown boys can rip the balls off them,
Whenever a reference is made to "need some help on adwords"...people mention anyone and everyone else but us!!!
To get started with PPC for newcomer can be time-consuming and costly, my advice is start slow and low. Don't overflow too much of keywords, it will burn your pocket. Test it slowly, and delete those unconverted keywords and so on. Do a lot of keywords research. Try long tail keywords, do not targeted too generic terms.
Another advice I can give you is that........Google is Not the only PPC search marketing provider, sometime depending on the area you are focusing as well as your margin, other search engine such as Yahoo and MSN, is better to generate a healthy ROI.
you need to do proper keyword research then read what others do on the
ads especially the box in different colours above the natural search.. they are the top performance ads.. and make sure your title, description and URLs contain keywords that you want to bid.