Adwords - not working for me - but making Goohle a lot of money!

Jumbo137 · #1 (**permalink**) 21-07-2008, 12:27

Hi folks, I'm hoping for some inspiration......can you help?
As they say, I'm not very bright, but I can lift heavy things.
I seem to be paying out every month for very little return. I've been running an Adwords campaign for ever now and very few times have I seen my ad. Every month, Google raid my account and Mrs Money doesn't see any return.
I'm looking for someone who wont charge the earth to assist me, free would be better, but we're all running businesses here, I do understand.

Can anyone advise?

Alan

Jumbo137 · #2 (**permalink**) 21-07-2008, 12:29

See, can't even spell GOOGLE correctly!

Alvin · #3 (**permalink**) 21-07-2008, 14:30

Hi Alan sure one of our PPC magicians will be along soon.

Alvin

Generate UK · #4 (**permalink**) 21-07-2008, 15:19

Hello Alan,

I've popped you a quick message. I'd be happy to have a chat or help out in anyway...

Mike

admagic · #5 (**permalink**) 21-07-2008, 19:39

This is not just about adwords, it is about internet marketing.

First make your site Sticky. Give them a reason to sign u

eg Offer a downloadable guide on a wedding budget, wedding checklist,....etc that qualifies who comes as your kind of customer- And also catch them early.

Also your site is not up to the job. You are an artist and you must wow your future customers with pictures. So get a site which allows you to showcase what you do.

It does not need to be expensive, even wordpress and plugins will do - it must impress with photographs.

Then start focussing on traffic.

Start looking at PLACEMENT TARGETTED ...that means looking for sites that rank for your keywords and directories, eg freeindex, UKSBD....get google to list them but check everyone.

Only pick sites that carry ads on first fold - and consider using image ads on CPM

Also get into the heads of your customers - what are they looking at (eg budgets) before they need you? - what are they reading? Which books? etc etc....Which groups are they a member of. This is mindset marketing...target your ads to those.

It seems to me you need an internet marketing strategy, not just adwords!!

boxby · #6 (**permalink**) 21-07-2008, 21:15

Quote:

Originally Posted by Alvin

Hi Alan sure one of our PPC magicians will be along soon.

Alvin

I think they're a bit busy on the other side

admagic · #7 (**permalink**) 21-07-2008, 21:52

Quote:

Originally Posted by boxby

I think they're a bit busy on the other side

Where boxyby?

I see a group of vested interests misleading the OP, in a nasty game of one upmanship - and as is usual for "the other place " without a useful word spoken between them, And in as far as anything is being said on a technical level on that forum it is so far wrong.

It is time people got beyond the fixation with the obvious on adwords eg "edinburgh photographer" ...and realised there is a much bigger picture there. ...and ways to go round the competition , instead of compete head on with it!!!

BTW...please dont advise people to turn the content network off. Advise them How to use it well - placement targetting is the hidden gem of adwords!

And as an experienced adwords marketer - I can tell you the fundamental problem the OP has is his site - that needs fixing before throwing more traffic at it - the site does not give either a call to action, or a compelling reason "why them" both vital for conversion.

He should use mindset marketing to catch them before they ask for a photographer too - so that he is in the box seat by the time the photos are needed.

And I think that sadly that will be my last post on the subject of adwords.

Me and mike seddon have been busily giving top notch advice on adwords for free...in my case the benefit of knowing one of the world authorities on the subject. Yet sadly prophets are not recognised in their own country. Whenever a reference is made to "need some help on adwords"...people mention anyone and everyone else but us!!!

So it is time to resign as free adwords advisor!

OldWelshGuy · #8 (**permalink**) 22-07-2008, 12:47

Quote:

Originally Posted by admagic

So it is time to resign as free adwords advisor!

That is a real shame

The way I tend to think is that if the same question is posted in multiple forums, I will reply in one forum, and ignore it everywhere else I see it!

boxby · #9 (**permalink**) 22-07-2008, 13:20

Quote:

Originally Posted by boxby

I think they're a bit busy on the other side

I meant no offence by this to anyone - and i'm sorry if anyone has taken any.

Paul Norman · #10 (**permalink**) 22-07-2008, 16:04

I run a number of significant - and successful ad word campaigns, in the larger context of ecommerce work. I am always happy to respond helpfully, but often it needs more information. I am willing to chat through the challenges, and a chat is usually free, but I come from much the same stance as admagic...