[Mike Seddon]

Originally Posted by Missie

I'm guitly of that, but it would cost a fortune for thousands of keywords.

Ah, no it wouldn't.

You still only set your budget at what you want to spend.

One of the problems people suffer from is not getting enough clicks to use up all of the budget they are prepared to spend, so they get frustrated and start raising the amount they are prepared to bid.

What I'm saying is don't change your budget or your click bids just add lots more keywords and you'll find you'll eventually start getting all the clicks you want and you'll probably find your get a lot of cheaper clicks because as you increase the number of keywords you have you will probably start to discover ones that few people are competing for.

Make sense?

[Missie]

Talking of budget, mine goes over the budget I set for each day and I'm not taking pences but pounds.

[Case]

Regarding Mistake Two: Don’t advertise around the Clock.

We've recently had some success by splitting down our campaigns to Day & Night. So basically duplicating all our campaigns and prefixing them Day- and Night- then using a lower CPC on the night ads.

We're still getting a good CTR for less cost in the evening. Guess it just depends on when you're getting orders throughout the day. We were able to run a few queries on our database and see when people were first hitting the site to when they actually order.

[Alex Upstream]

You should probably add negative keywords to the list - make sure your ads don't appear when people are searching for jobs, researching a subject, finding out about typical salaries, that kind of thing.

[batface]

Originally Posted by Alex Upstream

You should probably add negative keywords to the list - make sure your ads don't appear when people are searching for jobs, researching a subject, finding out about typical salaries, that kind of thing.

That's a very good bit of information. I always use negative keywords in my campaigns.

Mick

[Arleigh]

That's really a great post Mike. I really find it very informative and interesting to read... That post really deserves to be sticky..

[MSC]

Great article, thanks Mike.

[Allblue]

Great advice... Thanks Mike

[Kevin]

I have used ppc a lot and i would say you offer good advice there well done