[Calibre Designs]

I often wonder why people (especially those with your own ecomm online business(s) selling products) why not brand your own products and have that distributed/sold across various mediums including your own website.

[Fuzzy]

Originally Posted by Calibre Designs

I often wonder why people (especially those with your own ecomm online business(s) selling products) why not brand your own products and have that distributed/sold across various mediums including your own website.

What do you mean Kay

[KingPin]

I can't agree more with you. I think this is where a lot of e-commerce owners lose out in a massive way. Not just financially, but also branding.

A couple of years ago I have a client that had a online lingerie store. She was on a very limited budget at first because she pumped all her money into PPC.

After I sorted out her e-commerce store (all the site architecture and usability issues) I suggested something to her that was a little different to say the least.

We stopped the PPC and invested into getting the packaging that the items were sent out in, branded with the company name, logo and slogan then moved onto producing a catalog and flyer's when she had special deal on (like 10% of this product range etc etc).

The catalog would get left at work and flyer's passed on to friends and relatives.

It took about 2 months to implement all the changed but the response was absolutely incredible.

For what she was paying on PPC, she literally increased her sales by 130%. Every single person who came to the store offline was a buyer compared to 1 in 5 visitors from PPC.

KP

[Calibre Designs]

hmmm, for example, if your site sells cosmetics, accessories, perfumes etc, I would expect some well known branded products being sold on the site.

Why not develop and brand your very own product line and then have that on your site to be sold. Whether it be a mainstream product or a complimentary product to what you already sell.

That is what I am trying to get at. I suppose it all depends on the type of product.

[Calibre Designs]

KP - you hit the nail on the head there!

It is something that is very possible to do but I don't see anyone here doing it? I have helped lots of people develop their very own product to launch and its a great achievement to see it being sold.

[Fuzzy]

ooops, being a bit blonde there, sorry

[awebapart.com]

Originally Posted by Calibre Designs

I often wonder why people (especially those with your own ecomm online business(s) selling products) why not brand your own products and have that distributed/sold across various mediums including your own website.

Some product areas are easier to set up than others.

Fuzzy, I remember mentioning something similar to you on another forum in January. Your graphic design based products are a very easy 'branded product' to set up on multiple marketing channels outside of your own site, including www.zazzle.com (if Zazzle are good enough for Disney then they should be good enough for Fuzzy!), www.cafepress.com, www.spreadshirt.net, etc.

Another area where setting up a different product is quite easy is print on demand (pod) books. Just write a book about what you know, use a print on demand publisher like www.diggorypress.co.uk and you could have your book up on Amazon in no time with minimum financial outlay.

The common theme here is products that are created on demand (at time of order).

[Beneddie1112]

Originally Posted by Calibre Designs

I often wonder why people (especially those with your own ecomm online business(s) selling products) why not brand your own products and have that distributed/sold across various mediums including your own website.

It is something I did last summer to a high degree of success.

Got a job lot of 500 unbranded mouses, which only normally sell for around a quid, got them printed with a logo and sold them all for 3 quid a piece, paid around 120 for the lot and made a very tidy profit .

Always on the look out for deals like that to make a quick few quid ,

Cheers,
Ben

[Calibre Designs]

Originally Posted by Beneddie1112

It is something I did last summer to a high degree of success.

Got a job lot of 500 unbranded mouses, which only normally sell for around a quid, got them printed with a logo and sold them all for 3 quid a piece, paid around 120 for the lot and made a very tidy profit .

Always on the look out for deals like that to make a quick few quid ,

Cheers,
Ben

Thats the idea Ben on a small scale.

I am talking about creating a brand that will grow and grow (hopefully) along side your business. Aim of having that as a household name. Imagine.

[Beneddie1112]

Originally Posted by Calibre Designs

Thats the idea Ben on a small scale.

I am talking about creating a brand that will grow and grow (hopefully) along side your business. Aim of having that as a household name. Imagine.

It's also surprising what people will pay for a brand, regardless of how well known, compared to unbranded.

Cheers,
Ben