I must be nuts but....

[Indizine]

Leah, I wasnt referring the theme to you at all, nor the use of a blog - I was pointing out how quick WP is to set up, and as I did explain, it was about the approach of the copy which was the aim of my suggestion. You kind of skipped that bit, but hey ho I will go join the others

Oh, and you are wrong about no one reading glong text, that simply isn't true.

[LOS Design UK]

Oh, and you are wrong about no one reading glong text, that simply isn't true.

Agree entirely with this Sandra

When you set about writing copy yes, keep the intro snappy and engaging but in certain marketplaces, more text is required to sell/promote the services.

The key to a good marketeer is identifying when to use which length of copy.

When I was at university (MANY MOONS AGO) the method I was taught to apply to copywriting was to use a grid and compare involvement and emotion. This would determine whether to use short, medium or long copy.

Avoid a blanket approach to copywriting to all markets not only shows bad preparation but could also expose your client to failure of the first degree

Each clients needs require individual appraisals.

For a local tradesman as used in this example the involvement differs greatly. There is far more emotional involvement for painters and decorators as opposed to builders for example hence the copy requirements would differ greatly.



This is not aimed at you Leah, just an observation about copywriting overall and general opinion so don't get spanky out...had enough of that off Indi yesterday ;-)

[PainFreeMarketing]

Leah, I wasnt referring the theme to you at all, nor the use of a blog - I was pointing out how quick WP is to set up, and as I did explain, it was about the approach of the copy which was the aim of my suggestion. You kind of skipped that bit, but hey ho I will go join the others

Oh, and you are wrong about no one reading glong text, that simply isn't true.

Hi Indi


I did read your copy Indi but it wasn't something I'd go with.

There are thousands making the same offer you mention and worded similarly. On the internet with a hundred more websites to compare that sales copy with, there has be a damn good reason for them to choose me.
It has to say something different.

Additionally

There are people who charge as little as $1 for a 500 word SEO article. The competition in terms of copy is tough when people charge so little.

My 'something different' is that I have proven success as an SEO cw

ie:


18th most read author out of 5,900 authors on a top ranking article site
and
2nd author with most fans

54,000 readers attracted to one site in under 6 months, and most read author etc

My results are what makes my content worth a little more than the others.

If people want a cheaper SEO writer they can hire one with my blessing
Will they get as much value? Doubtful.

Re website sales copy - I don't mind doing a few free freebies in that area to build up a portfolio of evidence in that regard, but it'll be for people I know as it's fairly time consuming. It's not to be rushed.

Re long copy, for long copy to work, it generally needs to have a story telling element which is my forte but unless I like the topic I won't write long copy about it. Life is too short!!

My own website copy will be changed many times until I am completely happy with it.

RE wordpress blogs

I know wordpress is quick to set up, I have a few.

I just haven't got round to installing a template that's not part of the package. I hate reading technical gobbledy goop. I'll get there.

Meanwhile thank you for taking the time to assist. It has been helpful as I realise these points need to be addressed on my front page.

[Indizine]

In which case, i'm not sure what you want us to review and i'm more confused than ever as you're asking for reviews and constantly defending what you already do and why you dont want to change it, after we spend time reviewing, thinking and replying. I just dont get it, sorry but i too am bowing out of any further comments.

[PainFreeMarketing]

The key to a good marketeer is identifying when to use which length of copy.

KM

Re long copy, i know you are a supporter of this as your copy is long.


One of my fav. website designer pages was one where he had nothing but dozens and dozens of thumbnail samples. It was fantastic.

I got what I wanted instantly and that was access to evidence of his work.

Now, I hear you shout..

" But that doesn't show evidence in terms of success re all the SEO features and other important aspects of building a website"

and you'd be right!

But as a someone oblivious to those aspects, I was unconcerned that this info didn't hit me square in the eyes as I wasn't expecting to find it or even looking for it.

Both aspects need covering and the benefits of your service need to jump right off the page both re design samples and benefits of your ability to create a traffic pulling site.

If that info has to be discovered' only through reading long copy, it's too late. I'm gone.

There are several other sites mentioned in my search results and I'm off to find one that makes me stop in my tracks.

[Entro]

Good point Leah. Sing it loud babe, sing it loud.

[Alvin]

Hi Indi


I did read your copy Indi but it wasn't something I'd go with.

There are thousands making the same offer you mention and worded similarly. On the internet with a hundred more websites to compare that sales copy with, there has be a damn good reason for them to choose me.
It has to say something different.

Additionally

There are people who charge as little as $1 for a 500 word SEO article. The competition in terms of copy is tough when people charge so little.

My 'something different' is that I have proven success as an SEO cw

ie:


18th most read author out of 5,900 authors on a top ranking article site
and
2nd author with most fans

54,000 readers attracted to one site in under 6 months, and most read author etc

My results are what makes my content worth a little more than the others.

If people want a cheaper SEO writer they can hire one with my blessing
Will they get as much value? Doubtful.

Re website sales copy - I don't mind doing a few free freebies in that area to build up a portfolio of evidence in that regard, but it'll be for people I know as it's fairly time consuming. It's not to be rushed.

Re long copy, for long copy to work, it generally needs to have a story telling element which is my forte but unless I like the topic I won't write long copy about it. Life is too short!!

My own website copy will be changed many times until I am completely happy with it.

RE wordpress blogs

I know wordpress is quick to set up, I have a few.

I just haven't got round to installing a template that's not part of the package. I hate reading technical gobbledy goop. I'll get there.

Meanwhile thank you for taking the time to assist. It has been helpful as I realise these points need to be addressed on my front page.

Just A thought as you are an SEO copy writer you must have a pretty good idea of how the dynamics of mainstream SEO work.

So why not change over to mainstream SEO.?

You must be aware than demand for good SEO outstrips supply.

Alvin

[LOS Design UK]

One of my fav. website designer pages was one where he had nothing but dozens and dozens of thumbnail samples. It was fantastic.

What like this page on my site amongst others? D'oh!!!

Re long copy, i know you are a supporter of this as your copy is long.

Read my post again Leah...that is not what was stated nor implied!

My support goes where my client marketplace exists with a proven track record to boot. 6 years and still counting!



290 words in the copy is inundated?

My site is NOT up for review nor did I request any comment UNLIKE YOU and when you do get them you counter argue agressively and in some cases you are quite ill informed! I am a web developer NOT a designer....

Why do you have to take everything personal, please re-read my post again...I think you seem to have lost the point along the way

And to re-iterate my point...in simple terms

1 If your are selling a spade, short text is ideal...as there is nowt much you can say

2 If you are selling a yacht, you need to tell them all about it...

It all boils down to emotion, involvement and aspect...THIS ALONE DICTATES THE LENGTH OF COPY NOT SEO

[LOS Design UK]

In which case, i'm not sure what you want us to review and i'm more confused than ever as you're asking for reviews and constantly defending what you already do and why you dont want to change it, after we spend time reviewing, thinking and replying. I just dont get it, sorry but i too am bowing out of any further comments.

As in my reply too.

I find you approach confusing and not worthy of further input.

I am sure you are a lovely person at heart but...

I'M OUT

[PainFreeMarketing]

Just A thought as you are an SEO copy writer you must have a pretty good idea of how the dynamics of mainstream SEO work.

So why not change over to mainstream SEO.?

You must be aware than demand for good SEO outstrips supply.

Alvin

I really want to help the small business local to where I live. The place is becoming a ghost town.

I heard one trader saying he spends hundreds on advertising and hasn't had a call in months and I know I can help him change that around for a
few quid.

When I've more time, I'll possibly do them some no gain, no pain offers.
(direct mail offers, not website offers, ie not open to others outside my area)

'No pain' being no fee of course.

If a really nice project came along I might consider it though.

Meanwhile, I have a nice portly chap on my front page Burglar and lemons have bitten the dust.