HELP - no-one wants my products!!!

[Mytex]

Hi everyone,

I have just joined A1 and it looks great - lots more activity than some of the other sites I have been on.

I have been lurking on this site for a while but am posting now as I am in desperate need of some advice on why I am having problems with my sales. I hope someone can help.

I did my research (at least I thought I did?), I wrote my plans, sourced equipment and spent weeks setting up my website, I sorted out my accounting software and registered for VAT. I selected keywords and did search engine optimisation. I wrote, produced and distributed brochures...and ....NOTHING HAPPENED!

Can anyone please help me by taking a look at my website and seeing if you can point me in the right direction so I can try to sort out my lack of sales as I can't really see where I have gone wrong or what to do about it. I am not describing what I do here in this post as, if people are kind enough to look at my site, I would like them to experience it as a first time visitor would.

Perhaps I have mis-judged my customer. Perhaps I can't get the benefit of my products across effectively. I get between 5 and 10 hits on the site a day (if I am lucky) which is not a lot for this sort of thing - I recon I need more like 500-1000 a day.

Perhaps, despite me asking people, my idea is just rubbish - or perhaps it's great but I can't get the traffic to my site so people know that they can benefit from it?

I am working alone (part of the problem?) and am at a loss as to what to do next. Please give me some honest feedback.

Thanks in advance.
Tim (troubled and worried - really very worried!)

[Indizine]

You can add your website into your profile via your settings and people can access it by clicking your avatar. Url's or links aren't allowed yet.

I am moving this to the website review as that is what your post centres around.

We have some great members who give great web reviews so you will get some honest and constructive help

[consultant]

Tim,

a few initial comments:

-Those that know, will see this as just a slightly modified Magento site. Those that dont, probably will not be inspired by the overal design.

- where are you contact details? - looks like you do not meet minimum legal requirments

- would a great offer be best as the first thing you see on the site?

- how did you market the site? If you do leafleting, you would be looking at far less than a 1% response (i.e. people looking at your site, not sales)

- you are in a saturated market - why should people buy from you? Screm this out on the first page.

I am sure if I looked further I would see more, but the aboves from a quick peek.

Hope it helps!

[ecigworld]

Hi Tim,

Unfortunately, Business rarely happens overnight. It took us over a month to get our first sale and that was with a full time dedicated sales person.

From looking at your site briefly I think that the Site looks ok but could do with more prominent calls to action, special offers etc which all need to be promoted first.

You are in a difficult arena. Competition from the big players like Dell must be fierce.

I'd be interested to know where you distributed your flyers. I would hope that they were special offer ones and were distributed to all the A-Level students who would potentially be looking to talk their parents into a laptop etc for Uni. Also targetting the universities and colleges must be paramount.

Think Global, act local.

The SEO could do with some work.

Kind regards

Michael.

[PainFreeMarketing]

Hi

I found I had to read a way down to understand what you do,

if your sales materials were similarly worded your reader may not have got that far,

you need to grab them in the first two seconds.

Your service sounds fairly unique and of value so the copy is what needs addressing to ensure the reader understands quickly what service you are providing.

It is also the case with a business like this that the reader won't necc be in the market for a printer or lap top when your sales letter arrives.

So what you need to do so they don't forget who you are and what you do when that moment does arrive is give them a business card (magnetic) or coaster or something that allows then to store your details for future reference very easily.

A letter that arrives when the service isn't required may end up in the bin (will end up in the bin) but if you provide a free gift with your business details on it, they may well keep them for future reference.

Back to your copy

You could promote yourself as the

ultimate service for:

Technophobes and those who need to buy & go

'buy & go' could be a slogan

"A Business man's dream"

Buy & Go
IT Goods


Save time & hassle by making
time consuming, laborious IT equipment set-up tasks
A thing of the past

• No more reading set up manuals
• No more cable tangling tantrums
• No more tricky installation of set up software

With our professionally packaged ready to go product

etc

(this is very roughly worded- but with fine tuning could be transformed into something more savvy - also this assumes your target is business people, but it could be worded differently accodingly)

You get the idea though?


Good luck

Leah

[Mytex]

This is fantastic - such great responses in such a short period of time - and all constructive. I will feed back my own comments asap but have to dash out just now - damn!

Please keep them coming - I am listening hard. ....and I like the "buy and go" strapline. I have had real problems in getting the copy right - and still have not succeeded, obviously.

Painfreemarketing is right - I do provide a unique service and I find it quite difficult to explain in an eye-catching and interesting way but, if people take the time to find out, I still feel it is a good idea in terms of time saving and convenience, but it means they have to read a lot to understand what I do.

Other than the pricing for individual IT units, I don't get any competition from the likes of Dell as they dont really major on this type of service. They are more into box shifting and as my volumes are so low, I certainly couldn't compete with them or even better established resellers.

Ooops. Now I'm late! Thanks for your feedback so far. I will post again later. Great stuff.

Tim. (happier)

[sharp end training]

I have no idea WHO you are or HOW to contact you.

Presumably, you need some sort of returns policy also? I can't see that.

I do provide a unique service and I find it quite difficult to explain in an eye-catching and interesting way

Then hire a pro copy writer to do it for you

[ecigworld]

Hello:

We are a small and smart team of professional web designers, ready to give you awesome web designs so appealing images, bring your brand name into the first 10 at search engines like Google or Live among others.

For any reasons whether you find solutions for your business, we are ready to help you anytime, and offer you excellent results, fast and affordable prices.

Kindly,

Errrr..... Spam?

[openmind]

Errrr..... Spam?

Dealt with

[Global Assistant]

Hi

I have taken a look at your website and agree with what has been said so far especially Leah (I am a newcomer myself but have found she has some very good advice).

There is nothing on your home page which grabs you and makes you want to explore further. Think about a few great offers/promotions - perhaps you may not make so much on that particular item but hopefully you will be able to sell up from there. Make the offers hit you in the face

You definitley need to sell yourself more too, the
Mytex Ltd - great prices, great products, great service

at the bottom in small just does nothing for you.

Be bolder about your benefits, everyone loves an easy, one stop shop so I do think you have a great idea.
If you want to attract students make it more funky, bright

I think you will find some good advice from everyone here and hope it gets you on the right track.
Believe in yourself and your service - it does unfortunately take time but if you keep looking at things in different ways you will get there in the end.

good luck
Katherine