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Horse Handler - please review

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  #1 (permalink)  
Old 19-04-2008, 22:34
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Default Horse Handler - please review

Hi gang

Please could you take a look at http://www.horsehandler.co.uk/

this is my brothers website and he is just brilliant at his work and I would love to get his name out there a bit.

There is no budget for a professional site!!

The site is months old but google don't seem to have even indexed it yet.

Today is the first time I have had a look at it and I have my own opinions but would love to hear yours.

Thanks
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Old 19-04-2008, 22:55
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I'm not an expert but here goes

The categorie bits on the left hand side, under the bottom one is there some missing? (Do you like the technical words?)

It is a bit boring, a lot of words, which is good but for someone like me who wants to be captured on the first page it needs something else, a bit of oomph and pazazz maybe.

You say that Google hasn't indexed it yet, has the been indexed forum? If I am correct as they are joined together and there seems to be a lot of activity on the forum then Google should be spidering his way round there just like he does here
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Old 19-04-2008, 23:06
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Thanks Nicole, yes pics are without doubt needed on the home page.

I can't work out what is going on with google, I have tried searching for his name and horse handler and still coming up blank on google

I have just manually submitted it and put it on webmaster tools to see if I can find out what is going on. All I can think of is there is a no index thingy somewhere (see I know technical terms too )
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Old 19-04-2008, 23:11
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Hi Sally...agree the site needs tarting up a bit..as for SEO etc, well you know im poop at that !

Ps Nicole...Google cannot possible be a "he"...after all no one knows what "she" is thinking
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Old 19-04-2008, 23:24
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you need your own hosting. Most pages go to ...easily.co.uk - and that's probably why it's not in google

You also have <META NAME="revisit-after" CONTENT="33 days"> which I believe bots normally ignore but best remove just in case
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Old 20-04-2008, 07:03
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Here is Fuzzy's and don't forget my favourite word is honesty.

Hate the colours and logo, just doesn't do it for me I'm afraid. Doesn't look professional at all and guess this doesn't reflect your brothers work. Work investing in Kay me thinks

You need something else on home page, just the copy is boring.

Love the about us page, I can get to know the guy.

Testimonials are wicked, but you need to break it up with some pics or something as after the first one got a bit tedious. Why not photos of the horses and their owners concerned ?

Love the gallery, even though I'm not a bit fan on horses.

Love Fuzzy
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Old 20-04-2008, 09:23
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The reason why your brothers site isn't indexed yet is because is is going through ...easily.co.uk and is framed in the browser so it always has the same URL but infact its classed as an easily site. This is the actual URL of your brothers site
http://ebasic.easily.co.uk/00E033/043001/
The buttons are correct size in IE but in the other browsers they are all large or sometimes a mixture depending what page you are on.

I am not keen on the colour scheme. Does really feel inviting.

The logo has a good basis but think if he got it done professionally then it could be brilliant.

I have no idea about horses but from reading through the about us and testimonials it really does seem that your brother and his wife do and make a great team and really know how to treat the horse and the horses owner.

Its just a shame they cant get a professional site done.
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Old 20-04-2008, 09:35
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Dont have time for more than a few points

Home page a disaster for three separate reasons.
- One SEO night mare - do some keyword research
even if you were indexed, nobody ever searches "horse handler
" and there are no <h1> tags or reinforcement of the keywords
so start doing keyword research for things like "horse training" and find the right balance
between volume and competition
- Second design nightmare!
totally unappealing!! - no pictorial content whatever
it looks cheap and nasty and that will radiate to customers

- Third sales nightmare
the copy does not persuade people to do something!
there are great testimonials that are not brought where people can see them
there is an active forum - though you would never know it.
a big gallery, but no mention of it
So at very least the homepage should be a roadmap of what to do here....but it should
also sell his undoubted skills, even if just with a testimonial

YOU ALREADY KNOW WHAT I WILL SAY...give them a reason to sign up!!
Put a crack video of training of one aspect of horse behaviour and ask for an email address to see it.
Or the 10 part ecours on horse behaviour free for a sign up, delivered weekly
What to do???

-I would recommend you
(a) Put some thought into the home page as a routemap for the site, selling the ecourse, and otherwise make it look attractive!
(b) Set up a BLOG with postings strategically picked for targetting specific keyword traffic - and use a plugin to create a sitemap
(c) Promote the posts on netscape, digg and stumble - then google will find yhou.
(d) This is the sort of subject which will get good traffic from articles - provided titles are correct eg "3 worst mistakes people make training a horse" that article will get picked up by others.
(e) Go grab the web2 properties on related subjects on a big heap of sites including hubpages and squidoo
(f) Create the simple ecourse, promote and deliver

OH...and posting review articles on recent books by experts on your blog, can be effictive in getting traffic in niches like this

Last edited by admagic; 20-04-2008 at 10:02.
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Old 20-04-2008, 10:07
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as above and whats a horse handler.?

HORSE TRAINER Big so no one has to guess.


A
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Old 20-04-2008, 12:35
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You guys are fantastic thank you.

Anyone know where I can get really cheap hosting for his site?

I just found out it is 4 YEARS old and he never knew about that url/indexing problem.

I will start dabbling and see what I can break but some great ideas there, thanks for your time.

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