Faster sites rank higher

[Alvin]

Google has introduced a load time factor into ints ranking algo for organic sites.

http://googlewebmastercentral.blogsp...your-site.html

Alvin

[RedEvo]

Originally Posted by Alvin

Google has introduced a load time factor into ints ranking algo for organic sites.

http://googlewebmastercentral.blogsp...your-site.html

Alvin

Cool, another sales tool

d

[Big Pete]

Its a good idea, nothing worse than clicking a link and waitting and waitting and waitting ..So well done Mr Google..

[alby]

Its a good idea, in principle, may make some people consider not putting such large graphics on their website that take an eternity to load.

[Paul Norman]

I actually agree. This is a good idea.

[alocalseo]

I found a lot of very useful information from the link that you provided. It is one of the better links I seen in a very long time. It nice to see useful posts. Thanks! Google and speed testing this is going to the next extension of SEO.

I can see it now Google Speed Optimization Services.

[awebapart]

Originally Posted by Alvin

Google has introduced a load time factor into ints ranking algo for organic sites.

http://googlewebmastercentral.blogsp...your-site.html

Alvin

Read into that article what you will, but the article itself does not mention anything about page speed now being a direct organic search algorithm ranking factor.

Yes fast sites are a good thing, regardless of whether google say so or not, that's common sense obvious. As an indirect ranking factor, it has been the case for years, e.g. what visitors are going to stay on, like, then recommend, promote, or link to a painfully slow loading site.

But I cannot see the major websites on google page 1 for major searches being toppled by fred blogg's new site, just because fred blogg's new site is faster because it has 10 visitors a day compared to the major websites who have tens of thousands of visitors a day and are therefore slower.
From what I have seen so far of how google measure page load speeds, I would also say that their methods seem quite questionable, inaccurate, and misleading too. (Speed measurement and optimisation is something my company used to be quite focused on, when we were developing phone games to run on low spec'd hardware)

[alocalseo]

I have no way of knowing whether or not this is being used currently. The fact that Google is writing about it should get serious internet marketers attention. Even if it isn't being used it is still a good business practice. Their doesn't seem to be a day go by where I don't abandon a website because it loads to slow.

[matsh]

Great thread.
I went to a talk by Google ~ a year ago, and with they had found that increasing page load speeds my miniscule amounts had a massive impact on stickiness and conversions.

[Alvin]

Have always had load speed in mind from the days of dial up.

Now doing battle with Ling over kicking her site into line as she has a preference for fluorescent twirlling things.:eek1:


Alvin