How to Target Keywords For E-Commerce SEO

CPLTD · #1 (**permalink**) 10-05-2008, 18:39

Hi Guy's

Oky doky SEO is a unkown language to me give me motherboards and hard drives anyday although I have dabbled a little into Website marketing with some great results i.e gumtree and free directories ect so I will ask you guru's to take a look at our website and tell me where you think I should start first the keywords im looking to target the search engines with first are something like these computer accessories, barebone kits, computer cases, computer parts, pc components, cpus, processors, computers, desktop pc, digital cameras, flash memory, hard drives, laptops, notebooks, cd dvd media, memory, monitors, lcd, motherboards, plasma tv, lcd tv, dlp tv, power protection, printers, projectors, removable storage, scanners, servers, software, usb flash memory, video cards, wireless networking hope thats not too many but any of your valuable advice will be much appreciated,

RedEvo · #2 (**permalink**) 10-05-2008, 18:41

Where are you getting those keywords from?

d

CPLTD · #3 (**permalink**) 10-05-2008, 18:41

competition Redevo why do you ask

UKSMF · #4 (**permalink**) 10-05-2008, 18:42

Keyword Research would be a good idea as a starting point?

Regards

Dave

RayB · #5 (**permalink**) 10-05-2008, 18:45

I've changed the title of this thread for SEO purposes (think keywords)

UKSMF · #6 (**permalink**) 10-05-2008, 18:45

Sorry to put it more into perspective if the competitors are fighting for those keywords then you will find yourself in a more competitive arena.

I would suggest getting a keyword report from someone like dotwhack and getting the content on the homepage and all of the meta data working together as a start

Hope this helps

Regards

Dave

IP2 · #7 (**permalink**) 10-05-2008, 18:54

Many of those keywords are extremely competitive and you might want to consider how someone might think about one of those products where they don't necessarily type in the words as you would. Red Evo (sic) has a great keyword generator which could come in handy for finding terms people search for while looking for those products which could be of great use to you.

CPLTD · #8 (**permalink**) 10-05-2008, 18:56

superb we are also changing our site so that you can veiw product catalouge without being a member just no prices will be shown until you register as this will help with seo also

RedEvo · #9 (**permalink**) 10-05-2008, 18:57

Quote:

Originally Posted by CPLTD

competition Redevo why do you ask

Because, as others have hinted at, you need to carry out keyword research not guess - how ever well educated.

Take a look at Wordtracker and Keyworddiscovery or any of these free research tools.

d

RayB · #10 (**permalink**) 10-05-2008, 18:57

Yes - it really all does start with keyword research.

And this falls into two distinct areas:

1. What do people search for?
2. What can I reasonably target (given the competion)

What do I mean by this?

Well, keyword research may for instance state that "computers" is the most searched for example. But you have no chance for ranking for this, and even if you could, would it convert?

However, proper keyword research will identify a range of keywords that you do have a chance of ranking for, with lower competition, and will convert, for example, that might be "cheap computer components uk" or whatever.

But the point is, they must be terms actually searched for - not your best guess.

Now, once you have this information (and not before) you can start your SEO strategy aimed at the keyword targets identified