Google will only display a selection of links if any. Use Webmaster tools to get a more accurate picture or in Yahoo use:
linkdomain:www.self-sale.com -site:www.self-sale.com
Google's link: command doesn't work properly because they are not prepared to put enough resources into it.KP
I've never understood why Google have this policy. They must already have all the required information on their index (as it is in Webmaster Tools), and it is no good being secretive when the information is also available from Yahoo. It is just driving people to Yahoo.
I wish this were the case and that it would happen at a greater rate of knots if it is happening.
Google is 'forcing' you to use their 'webmaster tools' as previously mentioned and by not allowing these figures to be farmed from the natural end, Google is reducing the load on its servers by stopping all the linking tools from getting this data. Google does not like the use of any automated tool on its databases, it even states it in the guidelines.
They prvide an API key and want to control much more.
If you run any link tool, Google will not give the answer, you have to login to their system.
As for Yahoo v Google, Yahoo counts virtually every link and Google is more selective, even when using webmaster tools.
Are Google trying their best to remove Bill Gates from the top of the most envied and despised charts by getting up peoples noses with their 'world domination'?
I have customers who refuse to put Google Analytics on their site, wont allow them to be in webmaster tools and wont touch the google checkout.
It all reminds me of the linux v windows debate.
This debate really makes me laugh, especially when you get 'flavour' of linux which then runs like windows.
Google's link: command doesn't work properly because they are not prepared to put enough resources into it.
For background on this, Google actually used to provide full results via the link command, but since a few years back (2004 I think) they only provide a random selection, so as to prevent SEO's mining Google for direct link data.