Link Building.

meader83 · #1 (**permalink**) 29-05-2008, 10:28

I've just read an article saying that reciprocal linking is not a very good idea (especially with directories). The problem im finding is where to get one-way links from? Most plcaes want a links back i return!

Does anyone have a list of recommended places i could go?

I have paid for some such as Yahoo! business directory, Best of the Web & Scoot as they have high PR but i'd also like to find some much cheaper (free if possible) alternatives.

Any other link building techniques much appreciated please

Thankyou

PremierPDS · #2 (**permalink**) 29-05-2008, 10:32

Everyone has the same problem Mark- try blogging to get people to link to you!

Dotwhack · #3 (**permalink**) 29-05-2008, 10:36

Have a look to see where your competitors are getting links from - this tool is quite good (and FREE) www.linkpopularity.com/

desybabe · #4 (**permalink**) 29-05-2008, 10:49

look up 'link bait'

lots of different ways to get links, try to think a little wider, the internet is a massive place.

what about writing articles, reviews, forum posts, blog posts, yahoo answers, squidoo, social book marking.......

dont think of a link as a link in the traditional sense. in other words, it is not like the reciprocal linking programs that used to work very well like Arelis for example. there are a wide variety of links available.

Also, worth noting, some links are very low quality and others you will find better results from.

I may do a post on linking at some point in near future, covering the good, the bad and the ugly. Am sure there is a film in that title somewhere

meader83 · #5 (**permalink**) 29-05-2008, 10:59

Thanks for the linking tool. I'll add that to my bookmarks.

I thought i was doing so well with my ranking the other day and i was not sure if this is related.

For 'Office Supplies' i was flying up the rankings and ended at 69th on friday but on tuesday dropped right back to 170th and 'office products' 56th - 111th and i wasn't sure if my reciprocals had an effect on this.

My other key terms we not effected though:
Discount office products (6th)
Discount office supplies (19th)
Discount Stationery (6th)

Indizine · #6 (**permalink**) 29-05-2008, 11:03

would you say that poeple use the word discount in their search? It wouldnt be something I would search on. Sure many do, but arent you better off optimising for a handful of popular products perhaps in additon to those youre doing atm?

meader83 · #7 (**permalink**) 29-05-2008, 11:11

I was considering picking a few of our most popular products/profit makers and optimising pages for them.
For example a page on 'A4 Copier Paper'

Is this what you mean? or more specific such as 'Canon a4 copier paper'

Thanks for your help

KingPin · #8 (**permalink**) 29-05-2008, 11:30

You could always go to Google and type in....

"Add URL"+"Keyword"

That will bring up a list of relevant site that offer URL exchanges (some might not require a link back, sector dependent).

KP

Indizine · #9 (**permalink**) 29-05-2008, 11:38

yeah I was thinking more like copier paper, office stationery. You see in my experience, its always been an admin persons job to search & resource for stationery products, and they wouldnt use certain wording such as 'discount' (usually thats what the type of wording budget-holder would search on!) except of course if your target market is sole traders wanting smaller volumes who might then use discount, cheap, etc.

meader83 · #10 (**permalink**) 29-05-2008, 11:49

OK. Thanks for the advice.
Sort of been teaching myself through books & forums so this is all valuable info.
Sorry for all the questions but just one more:
When building my links would you recommend using anchor text along the lines of 'Copier paper from Crane' to improve my rankings, or stick with a variation 'Crane Office Supplies' as my homepage is optimized for the the phrase office supplies.

Thanks again