I won't be able to use this myself for a while as I need to get my site right before even thinking about starting a link building campaign, but I came across this on my travels, and - to my untrained eye, at least - think it's a brilliantly put-together guide.
I'm planning on getting a copy printed off for when I'm ready to give it a whirl, but wanted to post it here in case any other SEO novices like myself find it useful too.
Andy (10Yetis) produced a similar layout Press Release / Marketing checklist last year
I'm trying to locate it (if anyone please has a link please post here) as the 2 when used together should gain some exposure for your site.
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