[Petnanny]

I know that a one way link is good and adds to your google rank, but what if you just exchange links? I always thought that exchanging links has no value at all!

[Dotwhack]

Hi Nina,

In the 'good old days' the search engines just looked for the number of incoming links - the more, the better. Reciprocol linking was a great idea.

Today you have to be more careful - a relevant reciprocol link can still be beneficial as it's likely to be seen as a 'resource'. The search engines look at how links benefit the vistors etc so if you link mentions keywords like 'pet sitting' and then links out to a website offering 'pet health care advice' it's likely to be benficial because the article might mention pet sitting etc so you'll have some common keywords.

Generally search engines don't penalise for reciprocol links - the most they'll do is 'ignore' it in their page rank algorithms. A few reciprocol links shoudn't harm your site at all - just make sure they're relevant.

The ultimate aim though is to achieve relevant non-reciprocol links...

Hope that helps....
Danielle

[KingPin]

Reciprocal linking is still a powerful linking method and should not be ignored. It has been ignored with the explosion of social bookmarking sites but that is where many people are still missing out.

ANY link is a good link as long as it is relevant to your business in one form or another.

Be it Reciprocal, Asymmetrical or One-Way.

KP

[SEO Guy]

KP I would agree however relevance is only one factor used by Google in the scoring process, here are a few others

Age of domain
Number of links on the page
Page Ranking of the page
Number of visitors to the page
How often the content is updated on the page
Ranking of the page/site
Is the link contextually based

People rightly speak about relevance, however it is not the only defining factor

[Cryxellis]

What made you think of that? Reciprocal link is one of the best way to
generic traffic. For me it was way better than the one way.

[Petnanny]

As always, great advice. Nina thanks you all

[Alvin]

Originally Posted by Cryxellis

What made you think of that? Reciprocal link is one of the best way to
generic traffic. For me it was way better than the one way.

Very true you are much more likely to be able to get a reciprocal link .

and it is an area you can work at easily.

provided they are high relevence sites of strenth ,much better than a one way link from some spud basher in never never land.

Alvin

[astoller]

For lower pr sites ie pr3 or less, reciprocal links are devalued by google
Aim to build up one way until you establish some authority in your sector

[KingPin]

Originally Posted by astoller

For lower pr sites ie pr3 or less, reciprocal links are devalued by google

Have you got a source for that or point of reference?

See, only because it's a PR3 today means nothing. On the next update it could very well be a PR5.

KP

[Amar_001]

No its working still !!