[Chubster]

Evening all...

Everyone seems to agree content is king but the only area I have at the moment to add separate pages is under the "information" tab here. Is this a ok way of adding content

At the moment I have no way of making the meta titles etc unique for each page I create but this can be done. I assume this is a must?

I also assume if I was to create a page say on natural dog food then I should also include links to some product pages on the rest of the site

Anything else I have missed ?

Cheers

Chub

[RedEvo]

I see your title, meta etc is the same for all these pages. I would look into that. See if you can tidy up the URL's also.

The structure of the site may make it tricky to add new items and make them easy to navigate, not sure.

d

[Chubster]

Hi Dave

Yep....the meta tiles are rubbish at the moment but I can get this fixed so that I can create my own titles. Whilst I am getting my developer to do this is their anything else I should ask him to look at. I have discussed the urls with him but I think the best we can do is something like this

proddetail.php?prod=arden-grange-chicken-5989

not brilliant I know.

Main point though is it ok to have content pages in one place and then link through to to product pages and vica versa

Cheers

Chub

[RedEvo]

Perhaps you are thinking too much about the engines. Think about your users.

Each page of info is a potential landing page assuming you have a structure the engines can spider. So, Fred Bloggs comes along and searches for information on cat treats. Your amusing and informative article appears in the SERP's and Fred clicks it.

He lands on the page about cat treats, likes what he reads and likes your site. He thinks well since I'm here I might as well buy wee Felix some treats, where do I click?

d

[SEO Guy]

People rattle on to much about meta tags, when they are just a small part of the equation.

Find a good quality keyword(s) for each page
Write good quality content with a sprinkling of the page relevant keywords
Use picture relevant alt tags inclusive of keywords
Use good quality headers that are inclusive of the page relevant keywords

then

Write good quality meta tags

Making use the site and content is user friendly

The all you need to do is build some good quality external links for this page

If you follow these simple steps on every page of your website you will do fine

[UKSBD]

I remember when you posted the thread "Chasing the impossible dream" at the time I said due to the quality of your site it was worth
going for.

I'm sorry to say, I now have doubts about that.
You have a great looking site, but it just isn't search engine friendly, and
from what you just posted, isn't easy for you to use either.

I'll give you an example of your main problem,
Dry Kitten Food
http://petshop2u.co.uk/categories.php?cat=81
now look at the text only cached version of the page,
http://216.239.59.104/search?q=cache...6GB266&strip=1

Your whole site is like that.
Your main sections are only slightly better
Bird Supplies
http://petshop2u.co.uk/categories.php?cat=121
cached text only version
http://216.239.59.104/search?q=cache...6GB266&strip=1

[Loredan]

Originally Posted by SEO Guy

People rattle on to much about meta tags, when they are just a small part of the equation.

Find a good quality keyword(s) for each page
Write good quality content with a sprinkling of the page relevant keywords
Use picture relevant alt tags inclusive of keywords
Use good quality headers that are inclusive of the page relevant keywords

then

Write good quality meta tags

Making use the site and content is user friendly

The all you need to do is build some good quality external links for this page

If you follow these simple steps on every page of your website you will do fine

SEO Guy,

"alt" has never been a tag and it will never be a tag!!! It's just an attribute!

The "alt attribute" helps search engines to understand what the image is about, a sort of description of the image. Do not stuff keywords in there...

Hope this helps

Dan

[SEO Guy]

Dan you are right it is an attribute, I just call it a tag, a bad habit, sorry. That said arguing on semantics is the childish. We can all take a snippet from one sentence from a post and jump all over it.

As for keyword stuffing, I don’t recall mentioning this, although I didn’t expand fully with my explanation. If a web page has tons of images it would be unwise to incorporate the same keyword, I never incorporate a keyword to an image more than once.

I am strict in the implementation of my SEO strategy, be that on-site optimisation or link building. Any strategy can only be measured by the SERPS it achieves.

Of the current 13 websites I work on (main keywords), I have

Page 1 - 6 sites
Page 2 - 1 site
Page 4 - 1 site
No visibility (all being restructured) 5 sites

The world is full of people who have their own opinion on SEO, however there are very few who can back this up with the ranking of their own site or that of their clients. The results achieved to date by my company have been exceptional, in 2 years we have not had 1 dis-satisfied client.

I post on this forum as I enjoy the crack and the company, there is no reason for it to turn into the shambles we see all too often in other SEO sections, where people tear chunks out of each other on a daily basis or constantly post snide comments.

There are many posters here who contribute by making cracking informative posts that often includes details of their own research. These are like gold dust for any person looking to improve their SEO knowledge.

[Chubster]

Originally Posted by UKSBD

I remember when you posted the thread "Chasing the impossible dream" at the time I said due to the quality of your site it was worth
going for.

I'm sorry to say, I now have doubts about that.
You have a great looking site, but it just isn't search engine friendly, and
from what you just posted, isn't easy for you to use either.

I'll give you an example of your main problem,
Dry Kitten Food
http://petshop2u.co.uk/categories.php?cat=81
now look at the text only cached version of the page,
http://216.239.59.104/search?q=cache...6GB266&strip=1

Cheers for your comments....The example you have chosen above is still being worked on, so I know that one is bad. The text on that page carries over from this one, until I get round to changing it, there will also be a lot more products on there.

I have started working through the dog section so would appreciate any comments on that bit of the site.

As it is a "out of the box" solution so to speak there are always going to be limitations but my web guy is very good and most things can be done, just need to know the best things to do! I now have the ability to add any text to the category pages and change meta titles and descriptions etc

[UKSBD]

Originally Posted by Chubster

I have started working through the dog section so would appreciate any comments on that bit of the site.

It is better, but is still just too generic and has far too many links on the page.

As you say, it is a dog section so treat it as a dog section and nothing else.

Your navigation system is clever, but having it on every page is what is
causing you problems.

I personally would scrap the whole navigation system from the main category pages;
Cats, Dogs, Birds, Small Animals, Fish, Horses, Reptiles
and start thinking about these as individual websites.

When you go to the dog page, you still keep 1 link to the other 6 categories,
a link to the homepage, and 5 or 6 other pages, but you remove all the
links to the other categories products and replace them with a navigation
of just dog related pages.

Also, you have to many repetitive links and not enough plain text.
I know this is opposite to what most SEO's would say, but I would break all
the links from the images, put different alt attributes in to what is written
under the images but make sure it is obvious the text under the image is a link.
I would also have a snippet of text under each product too.
Just look at the text only cache again,
http://216.239.59.104/search?q=cache...6GB266&strip=1

The ratio of unique plain text is just too low. You shouldn't be thinking
about creating new pages for content, until you have your 7 main pages
sorted first and can add text content to those.