[Lasting Designs]

When choosing a url is it better to have "my" or "your" in the address. If I was to sell "life saving widgets" would it be more effective to go for www,mylifechangingwidgets.co.uk or should I go for www,yourlifechangingwidgets.co.uk ?

Personally I think one should use "my" but would like an opinion on this.

[Fuzzy]

I voted for "my" as that's what I would type in on a search engine

[OldWelshGuy]

people need to 'buy in' and are more likely to buy into 'my' than 'your' (which conjourse up a mental train of thought of it being for someone else

[Turbopixie]

I voted for My, because even at the most superficial level, it "feels" more personal to the consumer than Your. Having said that, I'm going to be in a position in the next couple of months where I'll be buying up quite a few domain names in a foreign territory, and rather than My or Your, I'm going to be using a prefix that's an abbreviation of the country's name, as that way, customers will know that the business is local. UKWidgets rather than MyWidgets, if you will.

[Alvin]

Niether should be used as they are both stop words.

Alvin

[Arleigh]

I also voted for "my" because I think it sounds better.

[Lasting Designs]

Originally Posted by Alvin

Niether should be used as they are both stop words.

Alvin

But what if the URL lends itself to "lifesavingwidgets" as a natural phrase but has been taken?

For SEO it clearly would be advantagous to include the natural key words/phrase. Using a countrys initials/international code in some cases will work but I suspect not so well for a site that provides a personal service rather than one that has mass appeal, although possibly not wishing to exclude an international/cultural client demand. On that basis the add-on needs to be personal don't you think?

It would a strong arguement to say well come up with a different url. In some cases though, when a word/phrase association comes into your head when you link it to the subject, its hard to ignore the reason that makes that url desirable.

[Dymo King]

what's a stop word? and if it is what it sounds like is there a list of other ones...?

[Alvin]

Originally Posted by Dymo King

what's a stop word? and if it is what it sounds like is there a list of other ones...?

Words ignored by search engines.

http://www.dcs.gla.ac.uk/idom/ir_res...ils/stop_words

Alvin

[Indizine]

I know the guy who set up www.mysheffieldjobs.co.uk and never had a problem with the search engines.