[mattyk50]

Hi all,

Say you have identified what you think are going to be your "best" keywords - ie will convert the best for you. Should you use your homepage to target them? Or give each one their own optimised page? Or both??

I understand the idea of creating unique page content for each keyword just a bit confused as to which keywords to target with my homepage

Matt

EDIT - forgot to say, this is my first post on here... HELLO EVERYONE!

[Indizine]

you would use the keywords most relevant (ie best) to the content of each page. Your home page would normally use keywords which reflect what you do as a business and other pages will usually be more specific keywords relevant to the business.

[mattyk50]

cheers, so homepage would target keywords that are more of an overview of your whole business?

i remember someone saying "treat every page like a home page" which seemed like pretty good advice really

[Indizine]

yes, the home page is an introductory overview of your business.

[mattyk50]

thanks for the help

Matt

[24x7 Exchange]

There is no rule that your homepage must rank for any keyword. As Indizine has said, your homepage is really just that, its a general welcome page. The cover of your book. The judging should go on inside the site, not necessarily all focussed on the cover. It's much easier to develop individual pages to focus each keyword. When visitors search they will arrive at the optimised page for each keyword. As long as that page has compelling content and a call to action, even if it is to get them to go to your shopping cart, you should do better than if you try to optimise your homepage for all your keywords.

[Indizine]

Your home page is generally given the weighting for page rank and equity passed through the other pages, so it should be well optimised and you should be optimising all of your important content pages not just the home page.

[OldWelshGuy]

The way I recommend would be to grade your keywords (phrases) into 3 levels
easy - short term
medium - medium term
hard - Long term

It normally follows that the 'hard' kw's are the most competitive. So I tend to use a 3 tier approach

2-4 KW phrases at index level and these are the absolute rock hard ones, these are the absolute money bombs.

medium terms being on index pages in folders,

and easy ones being on content pages.

[Webby]

They say you should think like a human when optimising. Strings of phrases are most common when people use search engines

[Alvin]

as OWG says Money terms on the index page as it has a lot more clout in general than other pages.

And will be more frequently spidered.

Alvin