Peter, your leaflet looks great. I had read through this thread before reviewing the leaflet so I knew about the 'grammatical' error- but even then I didn't spot it until second read - 'how weird is that' - I think it should slip through un-noticed.
IMO: Excellent idea to send samples, attention grabbing front graphic and headline - I particularly like the reference to people walking out with school computers, as this is becoming more of a problem in schools with new computer suites and the staff confidence issue. Fingers crossed for loads of lovely large orders
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I particularly like the reference to people walking out with school computers, as this is becoming more of a problem in schools with new computer suites and the staff confidence issue.
How true is that, I sold 5 laptops and 70 PCs to a school with them set up in their Suite over the holidays last summer, 2 days later I had a call from the head saying he knew he had signed for them all and that he saw them after we left but had we come back and removed 2 laptops for any reason?
it turns out he found them on ebay the next day, 1 of the builders in the school had removed them.
Pete I too didn't notice the error until it was pointed out here. If you look on my site in the schools section there is a PDF download written by Microsoft and their vast team, you'll find the content repeated twice in sections (they hadn't spotted it and printed millions.)
Great job guys! I think the imagery on the front page is excellent. It really grabs your attention and compels you to read more. Very clever design - well done!