[freelancer]

Anyone seen the 2012 london logo?

Its pretty poor, so I decided to start a little competition here on A1BF for graphic / web designers / people who use photoshop / illustrator. Knock a new logo up and lets see whos the best. I've done 3, but the one below is my favorite.

[Fuzzy]

I love that Ben, so much better than what they have

[deviltronics]

That logo is absolutely rubbish, no not yours, the official one.

Whoever gave the go ahead for that is a complete plonker and obviously has no taste at all. (So Mr Brown........)

I prefer something much simpler like yours: basic, neat and stands out.

I would do one, but i'd end up copying yours.

[freelancer]

thanks everyone,

Anyone else to join?

[awebapart]

I'll refer back to my earlier post on an earlier 2012 logo thread, about design remits.

Originally Posted by awebapart.com

When the design came out a lot of people thought they could do better, and did design their own logos. But they did so to their own design briefs, not the design brief of the London Olympic committee. Such a design brief would be very detailed and strict, not just in the new London brand, but also in what could be done with the existing Olympic rings brand (possibly to the extent of saying that the rings cannot be the major part of the design). The design remit would also have requirements for graphic imagery to be the main part of the logo, not English words or numbers as the main part, in order to have world-wide multi-lingual international appeal.

Campaigns were launched in newspapers to see who could do better, and quite a few of the alternative designs had elements that a lot of people liked, but a lot of the designs wouldn't have met the requirements of the London Olympics design remit. For example, logos which had a play on the London Underground imagery, or the London Eye imagery. These types of logos would simply not be allowed and would have been ruled out in the design brief. There would have been trademarking issues, but the main reason is money, money from brand licensing. You cannot sell licensing for your London Olympic brand and make money out of it, if you have London Underground branding in there too, since you would also be sub-licensing the London Underground brand and having to pay them too.

So if you are running a 'who can do a better 2012 logo' competition, I suggest you have some kind of design remit, preferably one that is similar to the actual 2012 remit. A prime example of what would be in such a remit would be the ability of the logo brand to render well in less colours for printed material and merchandising, i.e. to print in 1 colour.

[openmind]

Its a bit of fun Paul

[nass]

I'll never understand why they got rid of the original one

[freelancer]

Originally Posted by awebapart.com

I'll refer back to my earlier post on an earlier 2012 logo thread, about design remits.



So if you are running a 'who can do a better 2012 logo' competition, I suggest you have some kind of design remit, preferably one that is similar to the actual 2012 remit. A prime example of what would be in such a remit would be the ability of the logo brand to render well in less colours for printed material and merchandising, i.e. to print in 1 colour.

yes, its just a bit of fun

[awebapart]

Just trying to up the ante a bit, after all this is a business forum with a competition aimed at graphics professionals, it isn't a Sun reader competition.

I just thought if professionals here were going to the effort, it would be more challenging, more fun, and more meaningful if we did it on more of a level playing field, to a similar remit, to what the original designers had to design for. Only then could we really compare whether our designs are better than the original.

But if it's just a quick bit of non-serious fun you want, here's something 'knocked up' using this forum's post editor...

London Olympics
2012

[Lasting Designs]

Originally Posted by awebapart.com

Just trying to up the ante a bit, after all this is a business forum with a competition aimed at graphics professionals, it isn't a Sun reader competition.

I just thought if professionals here were going to the effort, it would be more challenging, more fun, and more meaningful if we did it on more of a level playing field, to a similar remit, to what the original designers had to design for. Only then could we really compare whether our designs are better than the original.

But if it's just a quick bit of non-serious fun you want, here's something 'knocked up' using this forum's post editor...

London Olympics
2012

The clapping fing is making me have fits, change it to and I'm ok

London Olympics
2012



London Olympics
2012

or go with Great Britians favourate pastimes that are representive of each country.

• England, looking at the rest of the world with envy -they don't have to put up with Gordon Brown
• Scotland - Rab C Nessbit appreciation society
• N.I. - Drinking any beer except Guiness
• Wales - Ever wondered how they can sing with that accent.

BTW. The original artical you wrote was on the money...